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Effective Planning and Evaluation of Health Promotion Interventions

This course empowers participants to critically assess the stages of health promotion interventions and their relevance to practice. It emphasizes the importance of justifying evaluation methods and provides a flowchart for effective planning and evaluation. Key aspects include need assessment, prioritizing issues, setting SMART aims and objectives, and choosing appropriate evaluation methods, both quantitative and qualitative. By the end of the course, participants will be equipped to create impactful health promotion strategies that improve community health outcomes.

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Effective Planning and Evaluation of Health Promotion Interventions

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  1. Theme 6: Learning Outcomes Planning and evaluating an intervention Participants will be able to: • critically examine the stages of a planned health promotion intervention and their relevance to individual practice • justify a rationale for the evaluation of health promotion interventions and choice of evaluation methods Improving Health: Developing Effective Practice

  2. Flowchart for planning and evaluating health promotion • Adapted from Ewles and Simnett (2003) Improving Health: Developing Effective Practice

  3. Planning health promotion checklist (1) • To plan health promotion effectively, you will need to: • • assess needs of population/community • • prioritise the needs or issues you find • • examine particular issues to act upon • • identify critical reference group • Wass (2000) Improving Health: Developing Effective Practice

  4. Planning health promotion checklist (2) • • Set aims and objectives • • Decide most appropriate response to problem • • Calculate resources needed to act effectively • • Plan how to evaluate activity • Wass (2000) Improving Health: Developing Effective Practice

  5. Setting aims and objectives • An aim is a broad general statement about what you want to achieve. It’s your goal, your reason for undertaking an activity • Objectives are specific, focused statements about the steps you are going to take to achieve your aim Improving Health: Developing Effective Practice

  6. SMART objectives • Specific • Measurable • Achievable • Relevant • Time-bound Improving Health: Developing Effective Practice

  7. Writing aims and objectives • Aims • Promote • Improve • Develop • Encourage • Motivate • Support • Objectives • Identify • Ascertain • Obtain • Define • Demonstrate • Evaluate Improving Health: Developing Effective Practice

  8. Terms used in evaluation (1) Improving Health: Developing Effective Practice

  9. Terms used in evaluation (2) • Efficiency • • Extent to which aims/objectives achieved • Effectiveness • • Extent to which achievement leads to • desired outcome • Economy • • Extent to which outcomes are achieved economically Improving Health: Developing Effective Practice

  10. Dilemmas in evaluation • How to: • • choose what to measure • • be sure results are due to the activity • • decide when to evaluate • • gauge what constitutes success • • judge if evaluation worth effort Improving Health: Developing Effective Practice

  11. Some evaluation methods (1) • Quantitative methods • • Self-response surveys • • Interview-based surveys • • Audit and benchmarking • • Cost–benefit and ‘best value’ analysis Improving Health: Developing Effective Practice

  12. Some evaluation methods (2) • Qualitative methods • • Semi-structured interviews • • Observation • • Focus groups Improving Health: Developing Effective Practice

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