1 / 22

notifiedrussia.ru

St. l Petersburg 14.02.2013. Эффективный мониторинг социальных медиа . Западный опыт , как это применить в России ?. Elias Hedberg, Notified Russia. www.notifiedrussia.ru. Efficient monitoring of social media. Why ?. www.notifiedrussia.ru. Why ?. Your brand / Competitors / Industry

patia
Télécharger la présentation

notifiedrussia.ru

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. St.lPetersburg 14.02.2013 Эффективныймониторингсоциальныхмедиа. Западныйопыт, какэтоприменить в России? Elias Hedberg,NotifiedRussia www.notifiedrussia.ru

  2. Efficientmonitoring of social media Why? www.notifiedrussia.ru

  3. Why? • Your brand / Competitors / Industry • Follow up your marketing • Find key partners • Prospectclients • Takecare of your existingclients • 100’s of uses – tinyurl.com/100-uses www.notifiedrussia.ru

  4. Monitor your Industry – Example • Major Swedish breadmanufacturer: • bread trends • healthaspects • transports (and more) www.notifiedrussia.ru

  5. Who? www.notifiedrussia.ru

  6. Who? • Everyone? • Influentialplayers? • Particularinterest? • Certain age? www.notifiedrussia.ru

  7. Where? www.notifiedrussia.ru

  8. Where? • Wheredo the people you want to listen to talk? • Everywhere • Facebook • VKontakte • Blogs • … www.notifiedrussia.ru

  9. How? www.notifiedrussia.ru

  10. How? • Find the right keywords • Whatkeywordsdopeoplereallymentionwhenthey talk about your topic?(It might not be the mostobviousones.) • Use your fantasy • Commonmisspellings + variouslatinizations • Test it www.notifiedrussia.ru

  11. How – Broad or NarrowSearch? • You can’tcaptureeverything • …but you cancapturemostof what is relevant to you • …if you set up your searchwisely • Better few relevant, thanmanyirrellevant • Start with a broad search and narrow it down www.notifiedrussia.ru

  12. Keywordsexample • Englishtown – online English course • …butalso a town in New Jersey, USA • –> Exclude "New Jersey", "NY" www.notifiedrussia.ru

  13. Photo by: Mark Pinder, http://www.sxc.hu/photo/457742 www.notifiedrussia.ru

  14. Keywordsexample • Englishtown – online English course • …butalso a town in New Jersey, USA • –> Exclude "New Jersey", "NY" • …and "racing" www.notifiedrussia.ru

  15. ProspectClients – Example • Headhuntingcompanywanted to find potential clients • Requisits: • Major international or Russiancompany • …that is about to invest –> needspeople • Relevant contact person (CEO or high manager) www.notifiedrussia.ru

  16. ProspectClients– Solution… • Keywordsinvestment(s) and manager • Focus on Online Editorial Media(online newspapers) • automatically solved the "is about to" criterion(theymostlywriteaboutrecent/upcoming events) –> Around 40% relevant hits www.notifiedrussia.ru

  17. Thanks! • That’s all I had. • Thank you for your attention. • If you haveanyquestions, feelfree to ask. Trends &Observations

  18. Trends & Observations (1–2) (Sweden) • Passive –> active • 1st step: listen & analyze • 2nd step: communicate • Cooperation with blogs and key players • Not new, butgrowing www.notifiedrussia.ru

  19. Trends & Observations (3–4) (Sweden) • Traditional media incorporate social media as source • SVT + Aftonbladet: Eurovision Song Contest • SR Skåne: Internet harassmentdiscussion • Big city phenomenononly?(Not aboutcompanylocationbutaboutmarket location) • Directcontactmoreimportant • Fear of loosingcontrol www.notifiedrussia.ru

  20. This …willsolve that Why Who Where How What www.notifiedrussia.ru

  21. Thanks! • That’s all I had. • Thank you for your attention. • If you haveanyquestions, feelfree to ask. thanks! • www.notifiedrussia.ru • elias.hedberg@notifiedrussia.ru

  22. Thanks! • That’s all I had. • Thank you for your attention. • If you haveanyquestions, feelfree to ask. • www.notifiedrussia.ru • elias.hedberg@notifiedrussia.ru

More Related