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301 Isleworth

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Real Estate Marketing Plan

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301 Isleworth

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  1. MARKETING PLAN For Todd DeVilleneuve New Construction 301 IsleworthMcKinney, TX

  2. MARKETING PLAN OBJECTIVES • Reach the widest audience of potential buyers •Produce activity to attract the best buyer willing to meet a your terms and price. • Monitor traffic that results from our marketing plan • Study the results and adjust accordingly and get youra listing SOLD

  3. YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?” YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

  4. 32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

  5. buyers are now here 2008 NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT And still climbing 2004: More buyers found their home on internet than from signs 2002: Internet surpassed print ads Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

  6. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions of minutes) Your home will be on REALTOR.com® - where more consumers spend more time Source: comScore Media Metrix January-October 2008

  7. CAPTURING BUYERS ON REALTOR.COM® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com® The #1 National Real Estate website.* INCLUDES: • Multiple ways to search (map, gallery, price) • Multiple photos • Neighborhood & school information *Source: comScore Media Metrix January-October 2008

  8. Because REALTOR.com® has millions of listings… We will make yours stand out

  9. WE HAVE UPGRADED OUR LISTINGS ON REALTOR.COM WITH SHOWCASE LISTING ENHANCEMENTS • Your home will be more visible to buyers • We receive customer leads directly so we can personally respond to buyers • Showcase listings move your listing to the front of property searches on Realtor.com

  10. Showcase listing enhancements What SHOWCASE LISTING ENHANCEMENTS do to help sell your property. • More exposure for your property • Up to 25 jumbo photos • Include virtual tours • Promote open houses • Provide viewer statistics

  11. MY Traffic Reports • • We are accountable • • We will follow-up with traffic • reports • You will see how many views & • clicks your listing is getting • • We will work together to meet • your goal to sell your home at • the best price and terms

  12. We will also feature your listing on Through Keller Williams cooperative agreements, your listing will also be available on these and other sites that receive the listing feed from KWLS.

  13. Because your market has thousands of listings Marketing tools for your listing. We will make yours stand out

  14. Professional photography and 25 years in advertising A picture is worth a thousand words Multiple photos draw buyers

  15. Interactive Virtual Tour Floor Plan Click on any room to view the photo

  16. Change the view with just a click Multiple floors. Multiple photos.

  17. Your property address is also your web address. Buyers view your listing at your custom web address www. 301Isleworth.info

  18. A custom rider on your sign will direct buyers to… Even on their cell phones www.301Isleworth.info

  19. Your listing is featured on the big screen in the Keller Williams office Your on the big screen

  20. with feedback directly from our agents on how to improve your listing Your on tour Your listing will be featured on our Keller Williams office tour

  21. You will have your own link to feedback directly from buyers What do buyers think of your listing?

  22. Top real estate firms in McKinney Total listings January – March 2009 Office Total Percentage VolumeKeller Williams McKinney 94 10.78 $37,218,091Ebby Halliday Realtors 94 10.78 $28,460,488RE/MAX North Central 54 6.9 $15,317,278 Total sales January – March 2009 Office Total Percentage VolumeKeller Williams McKinney 48 14.5 $10,297,075Ebby Halliday Realtors 46 13.89 $10,383,400RE/MAX North Central 29 8.76 $5,511,141

  23. OUR COMMITMENT TO YOU • • Accountability • Reach the widest audience of potential buyers • •Produce activity to attract the best buyer willing to meet a your terms & price • • Monitor & follow-up with buyers • • Study the results and adjust marketing and your listing __to get your property SOLD

  24. Working to get your property Janet Burns REALTOR Patrick Jackson REALTOR, ABR, E-Pro Keller Williams McKinney. An independent member broker.

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