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Understanding Greenwashing: Navigating Eco-Fashion, Certifications, and Responsible Consumption

The rise of eco-fashion has led to increasing confusion surrounding terms like "eco-bio" and sustainable practices, while businesses often continue "business as usual." NGOs, businesses, and politicians contribute to the complexity, as certifications are frequently overlooked and misunderstood. This article sheds light on the term confusion and the lack of awareness around responsible tourism, ethical consumption, and the Fair Trade movement. Sensitive consumers are seeking change but need guidance to navigate these issues effectively.

paul-rich
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Understanding Greenwashing: Navigating Eco-Fashion, Certifications, and Responsible Consumption

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Presentation Transcript

  1. Greenwashing boom • “Eco-bio” fashion leads to adquisition of vocabulary but…business as usual • NGOs vs Business & Politicians • Term confusio • Certifications ignored • Lack of awareness

  2. Term Confusion • Sostainable T. = ecotourism • Responsible T. = ¿aren’t we responsible? • Turismo… Solidario, eco, Justo, Ético, etc.

  3. Certifications?

  4. Sensitive consumers are there…but don’t know the problems Fair Trade (Coffee, Chocolate…) Volunteering Activism Responsible Consumption (Bodyshop) Sensitive people + Awareness = change

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