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Attaining the Power of eLearning Through Strategic Planning

Attaining the Power of eLearning Through Strategic Planning. Dr. Shirley Waterhouse Director, Educational Technology Embry-Riddle Aeronautical University EDUCAUSE Dallas, Texas October 11, 2006. About Embry-Riddle Aviation and aerospace focus Worldwide institution About 28,000 students

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Attaining the Power of eLearning Through Strategic Planning

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  1. Attaining the Power of eLearning Through Strategic Planning Dr. Shirley WaterhouseDirector, Educational TechnologyEmbry-Riddle Aeronautical UniversityEDUCAUSEDallas, TexasOctober 11, 2006

  2. About Embry-Riddle • Aviation and aerospace focus • Worldwide institution • About 28,000 students • Have an established planning culture

  3. About Shirley’s Planning Background • Initiated the elearning strategic planning process at ERAU • Responsible for ongoing elearning planning process at ERAU • Have served as the elearning planning facilitator for several • institutions • Uses an evolving model based on experiences and needs • (no formal background in strategic planning)

  4. Our Focus Today is on “eLearning” Strategic Planning • NOT: • IT strategic planning • Institutional strategic planning

  5. “eLearning” Strategic Plans Should be Integrated • With: • IT strategic plan • Institutional strategic plans • Academic departmental plans • Library resource plans • Learning space plans • Others as appropriate

  6. Why Plan? • To provide focus and strategic direction for elearning • To raise awareness of elearning • To demonstrate leaders’ commitment • To set goals and expectations for related depts. • (IT, library resources, learning spaces)

  7. Perhaps the most important reason is to engage constituents in discussions about elearning.

  8. Planning is one of ten essential elements needed to attain the full potential of elearning. Planning is critical to success and can be considered one of the “foundational” pillars……..

  9. The Three Foundational Pillars for eLearning Success • Technology • Infrastructure 3. eLearning Strategic Planning 1. Leadership’s Commitment

  10. Ten Essential eLearning Elements 1. Leadership’s Commitment 2. Technology Infrastructure 3. eLearning Strategic Planning

  11. Ten Essential eLearning Elements 1. Leadership’s Commitment 2. Technology Infrastructure 3. eLearning Strategic Planning 5. Content Development Resources 6. Learner Preparedness 4. Faculty Preparedness 7. Quality Processes 9. Library Resources 8. Learning Spaces 10. Online Student Services

  12. Ten Essential eLearning Elements 1. Leadership’s Commitment 2. Technology Infrastructure 3. eLearning Strategic Planning 5. Content Development Resources 6. Learner Preparedness 4. Faculty Preparedness 7. Quality Processes 9. Library Resources 8. Learning Spaces 10. Online Student Services

  13. A Step-By-Step Guide to • eLearning Strategic Planning…..but……

  14. Planning is not a “one size fits all.” • D. R. Marshall, University Business • April, 2004, 11-12.

  15. Getting Started Steps: • Obtain leadership’s endorsement • Designate an “owner” within the organization • Consider an outside facilitator • Determine the current elearning environment • Organize the “right” planning team • Match planning tasks with institutional culture • (workshops, meetings, retreats, etc.)

  16. Plan Components: • eLearning definitions • eLearning vision • Institutional cultural considerations • Opportunities & threats • 5. eLearning cornerstones • eLearning goals and strategies

  17. Definition of eLearning: • eLearning is the appropriate integration of • technologies into the processes of teaching, • learning, research, student services, and • academic support at Embry-Riddle Aeronautical • University.

  18. eLearning Vision: ERAU integrates the technologies and teaching methods of elearning into its courses, programs, and services to enhance the educational process.

  19. Institutional Cultural Considerations: • Who are the stakeholders? • What institutional factors are relative? • What student factors are relative? • What faculty factors are relative? • What technology factors are relative? • What other factors should be considered?

  20. Example Opportunities: • Increased enrollments through new online • programs • 2. Decreased need for physical classrooms • 3. Meet students’ technology expectations • 4. Use technology to facilitate “active-learning” • Provide students with options (either/or options • in online courses and face-to-face)

  21. Example Threats: • Inadequate funding • Lack of leadership’s commitment and support • Inadequate technology infrastructure • Inadequate integration of the elearning strategic • plan with other important institutional plans • 5. Inadequate processes and support to help faculty • adopt elearning • 6. Inadequately prepared learners

  22. Example Cornerstones: • Student learning and success are the core of everything we do. ERAU is dedicated to the improvement of the educational process for students, faculty, and staff. • Leaders fully endorse and support elearning as an effective method of enhancing teaching and learning. • Adequate resources will be provided to support student, faculty, and staff use of technology and to develop exemplary practices and programs. • Engagement of faculty, administrators and staff in elearning and associated resource priorities is integral to elearning success.

  23. Example eLearning Goals: • Executive commitment: • To firmly establish elearning as a • component of institutional instructional strategies. • Planning: • To integrate elearning initiatives into University, • college, and departmental strategic plans. • Faculty and staff development and support: • To provide faculty and staff with the support needed to implement elearning effectively. • 4. Student support: • To provide students with the services and support necessary to use elearning effectively.

  24. Example eLearning Goal and Associated Strategies • Planning: To integrate elearning initiatives into University, • college, and departmental strategic plans. • 2.1 Maintain a current elearning strategic plan and process • 2.2 Insure that the elearning strategic plan supports the • institutional plan • 2.3 Insure that each academic department establishes an • elearning component within departmental plans • 2.4 Insure that a business planning process is established for • new online programs

  25. Best wishes to you in your elearning strategic planning endeavors! Thanks!

  26. Example eLearning Plans: Strategic and Assessment Plan for Distance and Distributed Learning at the University of South Carolina, 2003-2008: http://www.it.sc.edu/oit/docs/eLearningstrategicplan.pdf Virginia Tech’s Institute for Distance and Distributed Learning Annual (IDDL) Report 2005-2006 (Also includes references to the associated plan): http://www.iddl.vt.edu/about/annualreport0506.doc Newsletter: Virginia Tech Institute for Distance and Distributed Learning: http://scholar.lib.vt.edu/vtpubs/spectrum/2004/iddl2004.pdf West Hills Community College District eLearning Strategic Plan 2002-2005: http://www.westhillscollege.com/online/about/documents/e-Learning%20Strategic%20Plan%20-%20090602.pdf

  27. Resources: • Lerner, Alexandra, (1999). A Strategic Planning Primer for Higher Education. (First accessed in EDUCAUSE Resources and no longer available there.) Can be accessed at: • http://www.sonoma.edu/aa/planning/Strategic_Planning_Primer.pdf#search=%22%22A%20strategic%20planning%20primer%20for%20higher%20education%22%22 • Lujan, H. D. (2002). Commonsense Ideas from an ONLINE Survivor. EDUCAUSE Review. 37(2) 29-33 • http://www.educause.edu/ir/library/pdf/erm0222.pdf • Marshall, D.R. (2004). Strategic Planning: One Size Doesn’t Fit All. University Business. 7(4), 11-12. • http://universitybusiness.ccsct.com/page.cfm?p=506 • Starrett, D.A. & Rodgers, M.L. (2003). Master Planners: Faculty Development. Syllabus. 17(4), 25-28. • http://www.campus-technology.com/article.asp?id=8456 • Strong, B. (2005). Strategic Planning: What’s So Strategic About It? EDUCAUSE Quarterly, 28(1), 4-6 • http://www.educause.edu/ir/library/pdf/eqm0510.pdf • Waterhouse, S. (2003) Institutional Leaders, This is Your Wake-Up Call. EDUCAUSE Conference, Denver • Colorado, Oct. 20, 2004. • http://www.educause.edu/LibraryDetailPage/666?ID=EDU0420

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