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Intel R&D in PRC “Strategic Implications for the future”

Intel R&D in PRC “Strategic Implications for the future”. May 28, 2005 Intel Corporation. Intel in China . 1985, Established Rep Office Jan. 1994, Established IADL in Shanghai Nov. 1996, A/T Facility ‘ground breaking’ in Pudong May 1998, Announced Intel China Research Center in Beijing

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Intel R&D in PRC “Strategic Implications for the future”

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  1. Intel R&D in PRC“Strategic Implications for the future” May 28, 2005 Intel Corporation

  2. Intel in China • 1985, Established Rep Office • Jan. 1994, Established IADL in Shanghai • Nov. 1996, A/T Facility ‘ground breaking’ in Pudong • May 1998, Announced Intel China Research Center in Beijing • Jan 2001, Established IXA Development Center in Beijing • 2002, Established APAC ADC in Shenzhen • 2003 Intel A/T Facility in Chengdu • Now > 4,000 Employees and Sales Offices in 14 cities Harbin Shenyang Beijing Jinan Xi’an Nanjing Chengdu Chongqing Wuhan Shanghai Chongqing Fuzhou Guangzhou Shenzhen Hong Kong SAR Factory Lab Sales Office Intel Solution Center APAC ADC

  3. Intel CapitalInvestments Academia R&D Engagements Industry R&D Engagements Gov’t Standards & Regulatory Research and Technology Development Technology R&D in China Mission: Establish world-class technology research & development and build ecosystem support for key technology initiatives to ensure Intel’s technology leadership position in PRC

  4. Intel R&D Phased Development Model Influential R&D Center and Technology Leader Competency Center Competency / Maturity Lab Extension Organization Impact A framework to grow R&D in China in a substantial and yet manageable way

  5. R&D Evolution Spanning 10 Years As R&D continues to grow & mature in PRC, it will develop deeper competencies and take on more local market influence Year 9+ World-class research Year 6-8 • Imperatives: • World class results • Broad industry impact • Part of effective global network Year 3-5 Deep corecompetencies • Imperatives: • Center of excellence/gravity • Research oriented • Local industry & market impact Year 0-2 Develop localcapabilities • Imperatives: • Core competency & depth • Technology oriented • Initial local market influence Establishinitial presence • Imperatives: • Capture local competencies • Development oriented • Close alignment w/US lab Where we are today

  6. Today’s Changing Environment World Order Changing Desirability for PC The next 1B OEMs today very different from 10 years ago Channel Shift is happening The rise of new customer base PC low on desirability in EM CE and Communication Devices competing for Share of Wallets New Usage Model Unique Requirements e.g., Power, connectivity, physical space Fragmented, Technology deprived, Affordability Need to lead and respond differently!

  7. Disruptive Innovations to Lead in Emerging Markets New customers Local Usage Oriented Innovation New Usage Models TAM Reach Catalyze markets Create new opportunities Local applications & solutions Unique localrequirements Sustaining Innovation Existing ‘channels’ Cost Reduction Derivative Products Short Term < 1yr Longer Term Time The Future: Local Innovations Key to success lies in disruptive innovations and unique solutions for local needs

  8. Thank You!

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