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Machinoeki To Revitalize Local Cities in Japan

Walk 21- Vienna 2015.10.21. Machinoeki To Revitalize Local Cities in Japan. Keiko Yoshida Tochigi Prefectural Government Hirotaka Koike City Life Studies, Utsunomiya Kyowa University. Serious Problems in Present Japan. Declining community Population decrease caused by low birthrate

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Machinoeki To Revitalize Local Cities in Japan

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  1. Walk 21- Vienna 2015.10.21 MachinoekiTo Revitalize Local Cities in Japan Keiko Yoshida Tochigi Prefectural Government Hirotaka Koike City Life Studies, Utsunomiya Kyowa University

  2. Serious Problems in Present Japan • Declining community • Population decrease caused by low birthrate • Urban sprawl and downtown decline due to excessive motorization • Increasing aging people • 27% of population is over 65 years old • 10 Million people are over 80 years old • Unable to go out for shopping and other activities who can not drive anymore

  3. Solutions National government vs Local Community • National Government • Regional Revitalization Strategy • Increase birth rate • Job creation in local areas • Local Community • Community revitalization in city center by walking people => The answer : Machinoeki

  4. Transport History in Japan • Before mid 19c – Walking and horse riding • Roadside stations • Mid 19c ~ mid 20c – Railroad, streetcar and bus • Mid 20c ~ present – Motorization era • Urban sprawl and decline of CBD Ancient wood block picture of a roadside station

  5. Michi-no-eki (1991)Roadside Station Michi = Road Eki = Station World Bank Kericho, Kenya

  6. Eiji Tanaka Father of Michi- and Machi-no-Eki • Former Head of NPO Regional Exchange Center • He started both Michinoeki and Machinoeki

  7. Logo of Machinoeki A person People (A Chinese Character) Source: Regional Exchange Center, machinoeki.com

  8. Michi-no-eki (1991) Shift of Roadside Stations For automobile travelers (Michi = Road Eki = Station) Machi-no-eki (2002) For pedestrians and cyclists (Machi = Community Eki = Station)

  9. Four Functions of Machinoeki • Resting Function (free toilets） → Rest area in town • Guidance Function (maps, guides） → Information booth • Exchange Function (gathering) 　　 → Meeting place • Collaboration Function (networking) → with other stations

  10. ① Signage ③ Guide with friendly smile ④ Information and guide map How to make a Machinoeki ② Free Toilet and rest area An Ordinary Shop can become Machinoeki…

  11. Who can make Machinoeki • Anyone can make Machinoeki as long as one has a motivation • Various businesscategories, including shop, store, museum, hotel, school, city hall, shirine, temple, university… Utsunomiya Kyowa University Hotel Concere, Tochigi Mikamo FudouTemple, Tochigi

  12. Machinoeki movement is expanding 80 Eki (2000) →　1,600Eki （2014） Number of Machinoeki

  13. Effects of Machinoeki • It can not increase your customers • It can not increase your earnings But • It can increase the power of Community Revitalization

  14. Three Case studies in Tochigi Tochigi prefecture has the largest number of Machinoeki in Japan (192) Kanuma City 100 Sano City 36 Tochigi City 21 Oyama City 13 Nasu Town 12 Utsunomiya City 10

  15. Case Study 1 Oyama City • Population = 166,000 • Machinoeki = 13 (2006～) • Four railway lines cross here • (including Super Express Train) • Old shopping street with aged • residents • New residents increasing because • the commuting distance to Tokyo

  16. Case Study 1 Oyama City Keyword= Exchange For newcomer getting town information and acquaintance etc. Useful area For elderly person buying groceryetc. Convenient area Social Exchange in Machinoeki The joyful and peaceful area for all residents

  17. Case Study ２Kurodahara District (in Nasu Town) • Population = 5,200 • Machinoeki = 12 (2008～) • Station and Town Hall • Deserted Street • Population Decline

  18. Case Study 2 Kurodahara District Keyword= Cooperation Inspired by the small festival in Iwate Pref. Held similar festival in Tochigi Invited the speakers from Ishikawa Pref. to Tochigi National Conference in 2015 Cooperation with other Machinoeki Getting various acquaintance & knowledge Activating region & encouraging Ekicho

  19. Case Study ３ Utsunomiya City • Population = 520,000 • Machinoeki = 8 (2015) • Highest car ownership • Heavy traffic jam • Decline of city center • The first LRT in Japan soon Networked Compact City Plan

  20. Case Study３ Utsunomiya City Keyword= RestandGuidance New LRT System City center Many Machinoeki Provide free restroom Guide about town with smile City centerchanges to more convenient and peaceful place Various people elderly , youth, children…

  21. What do residents need to revitalize local cities? Residents need Love and pride for our region to resolve regional problems by themselves.

  22. The power of Machinoeki Increase human interaction in town by walking, cycling and public transport Resolving the region's problems Enhance love and pride for town Machinoeki canrevitalize localcitiesinJapan !

  23. Thankyou !!

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