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Ashoka

Ashoka. The first, largest and fastest growing global association of social entrepreneurs Invested in over 1,800 social entrepreneurs in 60 countries

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Ashoka

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  1. Ashoka • The first, largest and fastest growing global association of social entrepreneurs • Invested in over 1,800 social entrepreneurs in 60 countries • Social entrepreneurs work in the areas of health, human rights, civic participation, environment, economic development, and youth development

  2. Ashoka’s Youth Venture • Pioneered the field of youth social entrepreneurship; youth division of Ashoka • Building a global culture of young people creating positive, lasting change • Invested in over 1,200 youth teams to launch their own social ventures, involving over 25,000 young people • Connecting them into a global network of Youth Venturers • Operating in 14 countries and growing “Youth Venture has encouraged diverse initiatives, ranging from sixth-grade kids who teach math to third-graders to high schoolers who have set up an internationally recognized organization to combat childhood diabetes.”

  3. What Is a Youth Venture Team? • A new initiative started by young people • Youth-led(aged 12-24) • Creates benefit to the community • Has a credible plan that will be sustainable • Has an adult “ally” willing to support, but not control, the venture • Involves a strong team • Venturers who care and have the energy to be successful

  4. Benefits of Youth Venture to the Venturers • Useful tools and hands-on support to start a venture • Seed funding of up to $1,000 • Technical allies who share expertise • Media exposure • The global Youth Venture network and online community • Local Youth Venture fellowship activities • Ongoing support and resources • Being part of the global movement of young Venturers!

  5. Corporate Partners • Staples • Helps expand Youth Venture to 7 countries, where younger Staples associates launch Ventures themselves • Holds “That was Easy” competition on impact of Venture teams, with Staples shopping spree for winning team Ben and Jerry’s • “Scoopers” launch Venture teams through Youth Venture with support of senior executives in Ben and Jerry’s Virgin Mobile • Teaming up to inspire and support homeless youth to launch Ventures MTV • Partner with various branches of MTV to offer the Youth Venture opportunity to young people across the US and Latin America via on-air and online promotions • Launch themed campaigns to inspire and fund young people to launch Ventures through YV Starbucks • Nationwide campaign to promote the Youth Venture opportunity to the community • Starbucks employees invited to launch Ventures themselves Burton Snowboards • 6-city marketing tour with Olympic snowboarder Hannah Teeter inspiring teens to launch ventures Pepsi • Launch Ventures and do publicity campaign on the Ventures launched

  6. Contact Adam Aberman Director of Global Digital Strategy Ashoka’s Youth Venture 310.633.9593 aaberman@youthventure.org

  7. USA Venture Team Shawn & team – Garden Angels (Brooklyn, New York) • The Idea • Transform an abandoned, trash-filled lot into a park and community garden • Raise awareness about relevant community concerns, such as multicultural understanding • Impact • 50 core members and over 200 other youths participate in events and programs • Sean honored at 2005 presidential inauguration youth service event with President Bush

  8. Argentina Venture Team Emanuel & team – “Lucha Contra el Dengue” (Struggle Against Dengue) (Formosa, Argentina) • The idea • Decrease the number of people affected by the dengue virus in their region through prevention activities • Educate the community on dengue fever prevention through skits, information materials and public speaking • Impact • More than 1,000 young people have been reached by the program in first 6 months • The venture has already been replicated across the border in Paraguay by an independent organization

  9. Mexico Venture Team Jesus, Juan Carlos & team – RAPEM (Mexico City, Mexico) The idea • After years of making a name for themselves as artists, Jesús (Méxica) and Juan Carlos (Smiley) decided it was time to teach others. Together, they started RAPEM (Rap Pandillero Estilo Mexicano) • Disguised as a school for rap, RAPEM is dedicated to giving young people across Mexico a safe, non-violent outlet to share their experiences, with the hopes of bringing together gangs and across territories and to change society’s perception of gang urban youth

  10. 2007 PR (US and International) Sampling of press hits: Major PR/media efforts • Times of India • New York Times Magazine • New England Cable News • La Nacion (Argentina) • Time Magazine • The Oregonian • Seattle Post Intelligencer • LA Mundo • La Diario • CNBC (India) • El Clarin (Argentina) • Revista El federal, Argentina • National Radio Argentina • TV Uniao (Brazil) • Initiativenzeitung (Germany) • Daytime Toronto • CNN International year-long partnership (featuring YV-Thailand, achieved through Ashoka) • Featured on ABC News Now twice during YV-Staples That Was Easy competition • PBS Biz Kids episodes on Venture teams • MTV-Latin America Agentes de Cambio competition • MTV Brazil campaign • MTV Tr3s Tu Voz My Venture Campaign • TV Globo (Brazil) (together with Ashoka) • Channel One offered free PSAs to YV • Possibility with Participant Productions (together with Ashoka) • PR through corporate partnerships

  11. Global Expansion Rollout of Youth Venture program globally 1996 … 2006 2007 2008 2009 USA Mexico Brazil Argentina Germany Spain France India Thailand South Africa Ireland Canada Belgium Chile Spread in Latin America Rest of Europe Spread in Asia Spread in Africa

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