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# g uncrisis

# g uncrisis. An in depth analysis of GunCrisis.org and it’s social media campaign in relation to Philadelphia’s problematic gun violence issue. By Jessica Olenik ’ 13 Spring 2013. Some g eneral specs and stats. Injuries and Deaths from Guns

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# g uncrisis

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  1. #guncrisis An in depth analysis of GunCrisis.org and it’s social media campaign in relation to Philadelphia’s problematic gun violence issue. By Jessica Olenik ’13 Spring 2013

  2. Some general specs and stats Injuries and Deaths from Guns • Everytime a gun injures or kills in self-defense, one is used: • 11 times for a completed or attempted suicide • 7 times in a criminal assault or homicide • 4 times in an unintentional shooting death or injury Source: Journal of Trauma, injury, Infection and Critical Care (1998)

  3. Even more specs and stats Distance From Legal Point of Purchase to Crime Recovery Within 10 miles More than 100 miles Source:  Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)

  4. …And a few more Percent of Recovered Crime Guns First Legally Purchased In-State: • Pennsylvania:  78% • New Jersey:  27%  (18% from PA) • New York:  28% Source:  Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)

  5. When it comes to…

  6. - Of 324 people murdered in Philadelphia through Dec. 18, 40 of the victims, or 12 %, were women. - 23 murder victims – 7%-- were younger than 18. Seven of those victims were younger than 10, and five of those victims were just 1 year old when they were killed. - 84% of murder victims in 2012 were shot to death. 8% were stabbed to death. - Of juveniles aged 13 through 17 killed in 2012, all were boys and all were shot to death. - The youngest victim of a fatal shooting in 2012 was 13 years old. The oldest was 80. - The average age of a murder victim in 2012 is 31; the average age of women murdered this year is 35; the average age of men murdered is 30. - 75 % of women killed in 2012 were shot to death; 86% of men killed were shot to death. - For each woman shot to death in 2012, there were eight menshot to death. - Through mid-December, there was, on average, one person murdered every 26 hours and 9 minutes in Philadelphia. - Through mid-December, homicide victims were up 2% from last year, up 11% from 2010, up 11% from 2009, up 1% from 2008, and down% from 2007. …the statistics are baffling. [2012] http://www.philly.com/philly/blogs/dncrime/Murder-by-Numbers-Homicide-in-2012.html

  7. This gun crisis is now considered an epidemic… But what can a single individual do to change this wide spread problem? A problem that is affecting daughters, sons, mothers, and fathers in their surrounding community…?

  8. Social media has become the platform by which we initiate the changes we wish to see in the world… GunCrisis.org gets this.

  9. What they’re about… • http://www.youtube.com/watch?v=qpn4xjDwWD8&list=PLFE05F6A73A2D31B3

  10. What the site looks like

  11. GunCrisis.org Site Analysis • Informational and localized, provide statistics • Exceptionally organized, clean and simple site design, easy to navigate • Centralized section for social media platforms that links to the site • Localized, specific to Philadelphia region • Invites site visitors to comment and submit information regarding incidents • Features information about community events involving gun control, gun violence and awareness, provide a community events calendar • Directory of networks including Anti-Violence Partnership of Philadelphia, Cradle to Grave, Every Murder is Real, etc. (Currently 27 networks) • “Latest shooting victims” feed, providing up-to-date news on most current shootings, feature “Week-in Reviews”

  12. The Staff Jim MacMillan -Multimedia journalist and educator in Philadelphia. -Teaches Peace and Conflict Journalism at Swarthmore College Background as a senior photographer at Philadelphia Daily News -Member of Pulitzer Prize-winning AP photo staff in Iraq Joseph Kaczmarek -Photojournalist from Philadelphia -Received Keystone Press Award as Distinguished Visual Journalist by PA Newspaper Association - Featured in NY Times, Washington Post, Time Magazine, USA Today and other publications

  13. The Staff Tara Murtha -Senior writer and columnist at Philadelphia Weekly, covers news, crime, social justice issues, with specific interest in violence, reproductive rights and “Old Weird Philadelphia” -2011 and 2012 recipient of Keystone award for 1st place Distinguished Writer by Philadelphia Newspaper Association Tom Kelly IV -Multimedia specialist at a suburban Philadelphia daily paper in Montgomery County, provides regional news coverage. - Over the past 10 years, has received dozens of local, state, and national photo awards -Covered aftermath of Sandy Hook Elementary School shooting and Amish schoolhouse shooting in PA in 2006.

  14. The Staff Dominique “Peak” Johnson -North Philly native, grad from Community College of Philadelphia and currently studying journalism at Temple -Writing career began in 2002 when he/a team developed teen community paper, The North Philly Metropolis, publication of non-profit Project HOME (editor of paper for 6 years) -Currently writes for Huffington Post Aaron J. Moser -Rising senior producer for War News Radio at Swarthmore College - Covered stories on Iraq, Afghanistan and Pakistan and served as liaison and intern between WNR and Lang Center for Civic and Social responsibility at Swarthmore - He and colleagues were recently honored with Mark of Excellence Award from Society of Professional Journalists

  15. Where all the buzz is

  16. Description: “Seeking solutions to the epidemic of homicide by gunfire in Philadelphia. (info@guncrisis.org215.882.9867)” Following dates:3/17-3/23 Hashtags: #guncrisis 6,000+ tweets, following over 1,800, over 2,000 followers -Up to date news coverage by Gun Crisis of shooting victims, including clear photos and links to GunCrisis.org - staff and contributor reporting -Retweets from followers about opinions on gun control, providing a platform for conversation -Mainstream media retweets, also providing national news relating to gun control/shootings: CNN, AP, NBC10 3/20- site was temporarily down but kept followers updated with their progress (back online 3.21) Week’s content statistics: # of shooting reports:33 Retweets relevant to shootings/gun control: 14 ** 3/20- site was temporarily down but kept followers updated with their progress (back online 3.21) Twitter Presence: [@guncrisis]

  17. Tweets and Retweets

  18. Tweets and Retweets Retweets: -Pittsburgh News Now -Gun Crisis U.S. -Twitter Followers—understanding public opinion on gun control, holding platforms for conversation (Claudia Vargas, Charles McEnery) -News from Seth Williams, DA -RHD Inc. (Resources for Human Development) -NBC10 Philadelphia -AP (Associated Press) -EnvisionPeaceMuseum- words of inspiration and encouragement (MLK Jr. quote) -Tara Murtha (Gun Crisis reporter) -CNN Live (National gun crisis coverage) -The Gun Crisis Team

  19. YouTube YouTube channel link: http://www.youtube.com/user/guncrisisorg Joined 3/10/2012 Currently 42 videos 51 subscribers 36,429 views http://www.youtube.com/watch?v=dh0CIYgrqow&list=PLFE05F6A73A2D31B3

  20. GC Sound Cloud GunCrisis.orgSoundCloud link: https://soundcloud.com/guncrisis/ 15 Sounds 15 followers Sound bytes of 911 calls/ gun shots Updated every few months

  21. GC Generocity Generocity.org is the platform for social good in Greater Philadelphia. Our mission is to strengthen the region’s position as a leader in social enterprise…Each weekday Generocity publishes news and information about the solutions to local issues. In addition, Generocity develops online applications designed to make it easy to give back and get involved. http://www.generocity.org/tag/guncrisis-org/

  22. How did you begin the GunCrisis project? What are some of the goals of GunCrisis.org and of those involved in the campaign and what differences have you made so far? What is your primary message to social media followers and supporters? • Who is involved with the campaign and who does it affect the most? • What social media strategies have proven to be most successful and what has proven to be the least? Which social media platforms have had the most traffic and what specific types of things are posted? • Are there any specific differences or challenges you face providing news on social platforms opposed to traditional media outlets? • How do you plan to keep the “spark” behind the campaign going? • What advice would you give someone who is passionate about a certain cause and wants to begin their own social media campaign to initiate social change? Some Answers from Jim Macmillan, GC Social Media man

  23. Citations • http://www.thedp.com/article/2013/01/efforts-to-stop-philadelphia-gun-violence-abound • http://www.philly.com/philly/blogs/dncrime/Murder-by-Numbers-Homicide-in-2012.html • http://guncrisis.org/ • https://twitter.com/GunCrisisNews • http://www.youtube.com/user/guncrisisorg • https://soundcloud.com/guncrisis/ • http://www.generocity.org/about-generocity/

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