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Search-Engine-Optimization-SEO-Fundamentals (1)

Search-Engine-Optimization

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Search-Engine-Optimization-SEO-Fundamentals (1)

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Presentation Transcript

  1. Search Engine Optimization (SEO) Fundamentals SEO is the process of optimizing a website to rank higher in search engine results, driving more organic traffic. It involves technical, on-page, and off- page strategies to improve visibility and credibility with search engines.

  2. On-Page Optimization Strategies Content Optimization Site Structure Technical Optimizations Crafting high-quality, relevant content with strategic keyword placement and meta tags. Ensuring a logical, user-friendly website hierarchy and navigation. Improving site speed, mobile- friendliness, and other technical factors.

  3. Off-Page Optimization Techniques Link Building 1 Earning high-quality backlinks from reputable, relevant websites. Social Engagement 2 Leveraging social media platforms to increase brand visibility and engagement. Local Optimization 3 Optimizing for location-based searches and improving local business listings.

  4. Measuring and Improving SEO Performance Keyword Tracking Traffic Analysis 1 2 Monitor rankings and visibility for target keywords over time. Examine website traffic sources, user behavior, and conversion rates. Competitive Benchmarking Continuous Optimization 3 4 Assess your performance against industry competitors and best practices. Regularly test and refine strategies based on data- driven insights.

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