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Price and Non-Price Competition

Price and Non-Price Competition. Price Competition. Intense competition in which competitors cut retail prices in order to gain business. Explanation. Examples .

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Price and Non-Price Competition

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  1. Price and Non-Price Competition

  2. Price Competition Intense competition in which competitors cut retail prices in order to gain business.

  3. Explanation Examples • Walmart makes it’s money due to advance technology, frugal cooperate system , evolving competition and bullying suppliers into selling merchandise at cheaper prices to the company so that they can sell it for even less to it’s consumers. Its price competition is out discounting its competitors via “ad match guarantee” that means they will match the price of a leading competitor if you purchase form them.

  4. Explanation Examples • Southwest is the United States' most successful low fare, high frequency, point-to-point carrier. It’s fierce price competition is seen on websites like Travelocity. This is because Southwest only utilizes one style of plane, uses a its own research teams to selected route structures bases on an areas economic structure, selling tickets directly to passengers and market toward leaser travelers with relaxed rules on travel such as assigned seating and some free concession that most airlines charge for.

  5. Freshest Milk in Town! Non-price Non-price competition is a marketing strategy in which one firm tries to distinguish its product or service. The Tribune always has the latest news!

  6. Explanation Examples • All State is an insurance company that specializes in Auto, Property and Life insurance. It’ recent slogan is that “Nobody gives you more for you money than All State.”Its non-price angle is that it provides quality services that cheaper companies won’t give. • For instance in “Mayhem” commercials, the character reenacts real life scenarios that you would need a company that is quality not just about the money.

  7. Explanation Example • Doritos brand chips are one of Frito Lays most popular chips. There non-price incentive is that the product flavors are always changing to consumer preferences. When Doritos advertises it’s product, it message is about the boldness of the chips and how that it is good people are willing to do crazy thing to get a hold of or defend the product. Thus the trademark Super bowl commercials.

  8. Credits The source of my pictures and information are from the following: • http://www.fritolay.com/our-snacks/doritos.html • http://ask.reference.com/web?q=price%20competiton&l=dir&qsrc=2891&o=10616 • http://money.howstuffworks.com/wal-mart1.htm • http://www.allstate.com/ • http://www.southwest.com • http://www.walmart.com/ • www.youtube.com • My Aunt and Uncle who work for Southwest Airlines for 15 years.

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