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2012 Cookie Program Marketing Campaign Overview

The 2012 Cookie Program Marketing Campaign aims to enhance community engagement and awareness surrounding the Girl Scouts. Our initiatives include providing marketing tools to volunteers and girls, fostering internal communication through resources like the Cookie Program Family Guide and CookiE-Grams, and utilizing various channels for external communication, such as billboards, social media, and partnerships with local businesses. The goal is to promote the Cookie Program as a key financial literacy initiative for girls while encouraging active participation and pride in the Girl Scouts.

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2012 Cookie Program Marketing Campaign Overview

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  1. Marketing Campaign Initiatives • Overall Goals • Provide mktg. tools to volunteers/girls • Increase community awareness • Inform internal audiences & community 2012 Cookie Program

  2. Marketing Campaign Initiatives • Internal Communication • Cookie Program Family Guide • CookiE-Grams • Online Resources - website/Facebook • GSGLA Cookie & Nut Friends 2012 Cookie Program

  3. Marketing Campaign Initiatives • External Communication • Billboards, Mall Network, Cinema Ads • Online & Print ads & Radio PSAs • Social Media • Official Booth Site Posters • Press & Media Coverage 2012 Cookie Program

  4. Marketing Campaign Initiatives • Partnerships • Pasadena Federal Credit Union • What Can a Cookie Do Video Contest? • Exploring Partnerships • Go Country FM • Clear Channel (KIIS/MYFM/KOST/HOTT) • KTLA • Restaurants/Food Trucks/Bakeries 2012 Cookie Program

  5. Marketing Campaign Initiatives • Be a Marketing Guru! • Troop Boothing Kit • Super Boothing Kit • Download & use website resources • Utilize your networks (on and off-line) • Represent Girl Scouts with pride! • Wear uniform/sash, pins, colors • Be prepared to “speak Girl Scout”! • Smile and say thank you! 2012 Cookie Program

  6. Marketing Campaign Initiatives • Marketing Messages for 2012 • Want Cookies? There’s an app for that. • The “More” Campaign • Cookie Program is the largest financial literacy program for girls in the country • Cookies support girl programs/activities • Get a Box, Give a Box (Gift of Caring) 2012 Cookie Program

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