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The SEO Basics

The SEO Basics. WordCamp NYC 2010 Presented By: Alex Miranda. Who Am I?. SEO Marketing since 1998 Editor-in–Chief at PRUnderground SEO Strategist at Marknet Group Inc Asst Organizer of Hudson Valley WordPress Meetup Group Asst Organizer Westchester WordPress Meetup Group

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The SEO Basics

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  1. The SEO Basics WordCamp NYC 2010 Presented By: Alex Miranda

  2. Who Am I? • SEO Marketing since 1998 • Editor-in–Chief at PRUnderground • SEO Strategist at Marknet Group Inc • Asst Organizer of Hudson Valley WordPress Meetup Group • Asst Organizer Westchester WordPress Meetup Group Twitter: @prunderground Facebook: http://www.facebook.com/prunderground Email: amiranda@prunderground.com Web: http//www.prunderground.com

  3. Basic SEO Topics • Site Structure • Keywords & Meta Tags • Plug-Ins • Link Building • Resources

  4. Site Structure • Content is King • Is your homepage digestible in 5 seconds? • Engage your reader. Write for visitors first. Do not write for search engines. • Convert Visitors

  5. Site Structure • URL & Permalinks • Do not use strange characters or numbers • Make sure they are not case sensitive • Use keywords

  6. Site Structure • Permalink Structure

  7. Site Structure • Internal Links • Point Links back to content within your site • Use Keywords that describe the page. • Do not use irrelevant words in your anchor text

  8. Site Structure • Sitemaps • Prepare two sitemaps: one for users, one for search engines

  9. Site Structure • HTML Sitemap important • HTML Sitemap contains links to all pages within a website.

  10. Site Structure • XML Sitemap Google Sitemap Generator Plug-in • Find duplicate content and discover pages on your website. • Designed for search engines.

  11. Keywords & Meta Tags • Meta keywords have no SEO value • Research Keywords • Place keywords throughout your site • Keyword Research Tools

  12. Title Tags • Do not use the same title for every page • Create unique title tags for each page • Should contain keywords from content • Questions

  13. Meta Description • A snippet of information that describes your web page. • Create unique meta tag descriptions for each page. • Make sure you add keywords relevant to the page. • Questions

  14. Plug-ins • All In One SEO Pack • Optimizes your website for search engines

  15. Plug-ins • Redirection • Manage 301 redirections and keep track of 404 errors • All URLs can be redirected, not just ones that don't exist.

  16. Plug-ins • SEO Friendly Images • WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes • Whats an Alt Tag? • describes your image to search engine

  17. Plug-ins • Additional Plug-ins • Google Analytics for WordPress • CommentLuv • FeedBurnerFeedSmith 20 of the Best SEO Plugins for WordPress: http://mashable.com/2009/03/20/wordpress-seo-plugins/

  18. Link Building • Sources • Social Networks • Blogs • Forums • CommentLuv • Directories • Social bookmarking • Article Submissions • Press Releases – Such as www.prunderground.com

  19. Link Building • Beware Of: • Directory submission services: Only 20% meet Google's criteria's • Link Schemes. • Read what Googles guidelines are: http://www.google.com/support/webmasters • Link only with websites that offer good relevant content If you have great content, proper site structure, targeted long tailed keywords and good ongoing SEO……PageRank does not matter

  20. Resources • www.prunderground.com • www.marknetgroup.com • www.seobook.com • www.highrankings.com • www.seomoz.com • www.google.com/.../search-engine-optimization-starter-guide.pdf • http://www.searchenginejournal.com • http://searchengineland.com • www.google.com/webmasters/ • http://websitegrader.com/

  21. Lets Talk • Visit: http://www.prunderground.com/resources • If You want a copy of the complete SEO presentation • I will send you free tips, tricks, and other bonus material to help you get online SEO results!!! Email: amiranda@prunderground.com Twitter: @prunderground Facebook: www.facebook.com/prunderground Web: http://www.prunderground.com/resources http://www.marknetgroup.com

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