Price Market Categories of apparel

1. Price Market Categories of apparel FASHION MERCHANDISING 2012

2. designer Almost extinct COUTURE (KOO-TUR)SEGMENT OF CLOTHING ORIGINAL, HIGH PRICED FASHIONS FOR A “TINY” MARKET DISTINCTIVE STYLING AND TOP QUALITY CREATED BY NAME DESIGNERS SUCH AS OSCAR DE LA RENTA AND BILL BLASS GARMENTS ARE CUSTOM MADE OR MADE TO ORDER PROVIDES INDIVIDUAL FIT TO THE CLIENT’S MEASUREMENTS Cost: THOUSANDS OF DOLLARS

3. bridge SECONDARY LINES OF WELL KNOWN DESIGNERS PRICED BETWEEN THE DESIGNER AND BETTER DESIGNER LIMITED-EDITION GARMENTS MADE OF EXPENSIVE FABRICS AND FINE DETAILS PRODUCED IN SMALL QUANTITIES CONTAIN A STATUS DESIGNER LABEL MORE SPORTIER AND CAREER ORIENTER THAN THE DESIGNER CLOTHES OFTEN DESIGNED BY TALENTED, UNKNOWN DESIGN ASSISTANTS WITH THE APPROVAL OF THE NAME DESIGNER THEY OFTEN BRANCH OFF INTO THEIR OWN DESIGN BUSINESS COST: HUNDREDS OF DOLLARS

4. better HIGH QUALITYMORE REASONABLE PRICES DESIGNED BY TALENTED EXPERTS WHO ARE UNNAMED ON THE LABEL, YET THEY ARE VITAL TO THE SUCCESS OF THE PRODUCT READY TO WEAR GARMENTS MORE ACCESSIBLE TO CONSUNERS AND RETAILERS THAN OTHER HIGHER FASHIONS RETAILED IN SPECIALITY AND DEPARTMENT STORES. THEY HAVE LABELS SUCH AS EVAN PICONE, JONES NEW YORK, AND LIZ CLAIBORNE Cost: MOST REASONABLE PRICES THAN DESIGNER AND BRIDGE

5. moderate Well known brand names, such as jantzen, gap, and wrangler Widely available and worn by most americans Merchandise is sold through department, chain stores, and specialty apparel stores This category employs the most fashion designers Many of the designs are adaptations of designer creations with certain distinguishing featurs of the style that inspired them but are not exactly the same Some produced in he united states and some produced overseas Cost: medium priced

6. FOUND ON RETAIL RACKS AND SHELVES FOR THE MASS MARKET • ALMOST NO ORIGINAL DESIGNING IS DONE AT THIS LEVEL • COPYING IS DONE OF OTHER GARMENTS • DOWNSCALED KNOCKOFFS • DUPLICATES OF DESIGNS OF OTHER GARMENTS OR ACCESSORIES • DESIGN STYLISTS EMPLOYED TO CREATE THE KNOCKOFFS • SIMPLIFIED GARMENTS OR ACCESSORIES THAT ARE POPULAR IN THE HIGHER PRICED CATEGORIES • KNOCKOFFS ARE CREATED WITH LESS EXPENSIVE MATERIALS, FEW DETAILS AND CHEAPER TRIMS • KNOCKOFFS SOMETIMES REACH THE STORES BEFORE THE DESIGNER ORIGINALS ARE AVAILABLE (WHICH IS UNFORTUNATE FOR THE ORIGINAL DESIGNERS) • PRODUCED IN LARGE NUMBERS • VOLUME PRODUCTION IS MOSTLY DONE OVERSEAS IN LOW WAGE COUNTRIES • SOLD IN LOW PRICED CHAINS, DISCOUNT STORES AS UNBRANDED “NO NAME” PRIVATE LABEL MERCHANDISE • EXAMPLE: GITANO AND DONKENNY BRANDS • COST: THE LOWEST PRICED CATEGORY OF APPAREL budget