1 / 18

Using video and radio to improve rice quality in Africa

Using video and radio to improve rice quality in Africa . Jonas Wanvoeke, Paul Van Mele, Esperance Zossou CORAF/WECARD 2 nd SCIENCE WEEK 24-29 May 2010, Cotonou, Benin. Outline. Introduction Participatory and video approaches Zooming-in zooming-out Video and rice quality

pegeen
Télécharger la présentation

Using video and radio to improve rice quality in Africa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Using video and radio to improve rice quality in Africa Jonas Wanvoeke, Paul Van Mele, Esperance Zossou CORAF/WECARD 2nd SCIENCE WEEK 24-29 May 2010, Cotonou, Benin

  2. Outline • Introduction • Participatory and video approaches • Zooming-in zooming-out • Video and rice quality • Radio and rice quality • Conclusion CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010

  3. 1. Introduction • Use of mass media is very important for learning in agriculture. • Media products are helpful because farmers need information and need to express their view & share their experiences in agriculture. • Farmers need information from experts and from other well-informed farmers. This is why mass communication is useful for agriculture extension and learning • The Rice Rural Learning Initiative (RRLI) = combining video & radio to disseminate rice information CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010

  4. 2. Participatory and video approaches • Since 2000, AfricaRice uses Participatory Learning and Action Research (PLAR) • To promote technological and organizational change based on farmers’ knowledge and capacities • PLAR combines ideas from farmer field schools with tools such as cropping calendars and transect walks • To strengthen innovation systems, processes of participatory innovation development need to merge with mass media CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  5. 2. Participatory and video approaches Methodologies Development Dissemination Video & Radio FFS OFR reached involvement FPR PLAR Demo Field Days CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  6. 3. Zooming-in zooming-out Zooming in, zooming out approach to develop learning tools Identify generic topic Conduct participatory research Develop video with local actors Test tool in various contexts Scale-up and scale-out CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  7. Videos elaborated through the ZIZO approach • Easy to distribute and share • Easy to translate • Easy to modify to fit a specific context • Strengthen local ownership & partnerships CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  8. 4. Video and rice quality • Trained by Countrywise Communication, local video teams developed 11 high quality videos • AfricaRice distributed videos to 175 partners who in turn shared them with over 474 local organizations • Gambian, Guinean, Nigerian, Ugandan and Burundi national TV broadcast the rice videos • Video distribution points on AfricaRice website • Rice videos translated into 33 African languages to strengthen national innovation systems • M&E system for video uptake established CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  9. Figure 1. Countries where videos are translated CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  10. Table 1. Number of institutions reached with videos 3

  11. Figure 2. Number of farmers reached with videos 33 Translations 20 15 5 CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  12. Impact of the video on rice quality Case study of parboiling video in Benin • Farmer-to-farmer video helped to diffuse the new technology and improved way of rice parboiling • Videos triggered technological, methodological and institutional innovations in rice processing communities • Women who saw the video improved their practices & changed their attitude towards parboiling • Strengthened post-harvest sector Improved rice quality CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  13. Impact of the video on rice quality Table 3. Impact of video on women rice parboilers, Benin 2008 (MSc, Esperance Zossou) CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  14. Strengthened post-harvest sector CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  15. 5. Radio and rice quality CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  16. 5. Radio and rice quality • Parallel series of 11 rice radio scripts • Reached over 300 radio stations across Africa and an estimated 850,000 rural people • Rice videos were distributed to 25 rural radio stations in Benin • Interactive programs on rural radios and a Q&A helped promote the videos and receive feedback • Hosted on Farm Radio International website • Media and gender study is ongoing in 9 African countries CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  17. 6. Conclusion • Rice radio programs facilitated learning and increased awareness of farmers and service providers about the farmer-to-farmer videos • Combining high quality farmer-to-farmer video & rural radio revealed as a sustainable pathway to increase the quality of African rice and its competitiveness vis-à-vis imported rice • Access information is crucial for farmers to improve practices and attitudes CORAF/WECARD 2nd SCIENCE WEEK, 24-29 May 2010,

  18. Thank you! Merci! j.wanvoeke@cgiar.org

More Related