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A Comparative Analysis

A Comparative Analysis. Ethical Stances Johnson & Johnson Dow Corning. Management Ethical Stances. First responsibility of J&J is to its customers and finally to its Shareholders

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A Comparative Analysis

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  1. A Comparative Analysis Ethical Stances Johnson & Johnson Dow Corning Case 1

  2. ManagementEthical Stances • First responsibility of J&J is to its customers and finally to its Shareholders • Management espouses to a living Credo “We are Responsible” as a blueprint for long term growth and sustainability since 1932. Created by and for a family run business but still in place since its incorporation. • Long standing commitment to the people who use their product overrides the commitment to Shareholders • Strong belief that sticking to values set (serving the well-being of people) will lead to fair share for all stakeholders Case 1

  3. ManagementEthical Stances • Ethics and Compliance at Dow Corning is to be • Lawful • Highly Principled • Socially Responsible • Values listed by Management • Integrity • Respect for People • Protecting the Planet Case 1

  4. Company Credos Compared Level of Established Ethical Focus LOW HIGH Level of Commitment to Credo LOW HIGH Case 1

  5. Series of StepsforDow CorningManagement Case 1

  6. Johnson & Johnson • 7 deaths in Chicago area due to Tylenol laced with cyanide • FBI informs J&J it is unlikely that products elsewhere are contaminated • J&J remove Tylenol from every store in the USA, costing them $150 million Case 1

  7. Inside Look: Johnson & Johnson Ethical or Legal? • Johnson & Johnson actions represent a company that wish’s to behave in what manner ? A) Ethically Or B) Legally Case 1

  8. Ethical Organization and the Reputation Effect • Johnson & Johnson have created an ethical organization by: • 1) Designing an ethical structure • 2) Creating an ethical culture • 3) Supporting the interests of stakeholder groups Resulting in what is known as The Reputation Effect Case 1

  9. Case 1

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