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The Future of Marketing

The Future of Marketing. Mike Volpe VP Marketing @HubSpot Twitter: @ mvolpe. Marketing is Changing. 1950 - 2000. 2000 - 2050. Outbound Marketing. Outbound Marketing is Harder. 800-555-1234 Annoying Salesperson. More Bad News…. The Good News…. Inbound Marketing.

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The Future of Marketing

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  1. The Future of Marketing Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

  2. Marketing is Changing 1950 - 2000 2000 - 2050

  3. Outbound Marketing

  4. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

  5. More Bad News…

  6. The Good News…

  7. Inbound Marketing

  8. Inbound Gives Leverage

  9. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

  10. NY Parking Tickets • Blogging + SEO + Social Media • 7x more website visitors • 25x more visitors from Google • 8x more links to website Website Visitors

  11. Vocio • Blogging + SEO + Social Media • 2x more website visitors • “This puts us on par with companies that can outspend us 100 fold in marketing” Website Visitors

  12. WebsiteGrader.com Free Interactive Tool • 1.1 million reports generated • 30,000+ inbound links • 50,000+ opt-in email list • $5,000 marketing budget

  13. B2B Music Videos • Video • 40,000 views first week • 10,000 views first day • Social Media • #1 source = StumbleUpon • #2 source = Twitter • #3 source = Facebook • SEO • Page 1 for “inbound marketing” • 50+ inbound links to blog article

  14. BlendTec - Will It Blend? Videos + Social Media • 55,000 inbound links • 83,000 YouTube subscribers • 500+ Facebook groups • 5 Digg front page stories • 3x Sales Increase

  15. Questions to ask yourself...

  16. How am I expanding my online footprint?

  17. Am I publishing share-worthy content?

  18. How can I start and join relevant conversations?

  19. Am I present everywhere people discuss my industry?

  20. Stop thinking like a marketer or advertiser.

  21. Start thinking like a publisher and socializer.

  22. Thank You! Today’s slides: www.MikeVolpe.com/TampaBayCEO Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

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