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Meow
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Meow. Amanda. Sarah. Anne. What do you notice about them?. We are seeking to:. Change consumer brand perception from a feminine brand to a gender-neutral within the six month campaign
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Meow
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We are seeking to: • Change consumer brand perception from a feminine brand to a gender-neutral within the six month campaign • Stimulate consumer purchasing through interactive initiatives within the 6-month campaign to raise awareness within the target market.
Meet Eric • 25-35 • Single • Urban • MOPE • Very active • Concerned with appearance • Confident • Big sports fan and loyal to teams • Likes nice things and willing to pay for them • Social person but values his independence • Competitive, especially with himself
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