Day Three How to make passive income on the internet

2. Day Three How to make passive income on the internet

3. Agenda How to build the website and monitor and fine tune How to take your info business to the next level – dominating your niche Membership sites Other ways to dominate your niche – Free publicity, speaking from stage, best seller

4. Session 1 How to build the website, monitor and fine tune

5. A great info product website has… One purpose per page Story or hook Great headline Simple, clean layout Minimal links to other pages Lots of proof

6. A great info product website has… Guarantee Overwhelming value (no-brainer offer) Easy ways to order Secure way to pay Descriptive url

7. Monitoring and fine-tuning Review your sales letter after 2 weeks: Does this site look interesting? How do I feel as I am reading? Do I believe the claims this site is making? Do I feel compelled to buy the product? Does the product seem good value for money? Am I convinced that the product will help me? Do I feel safe giving my credit card details?

8. Things to split test Headline wording Headline formatting Testimonials Testimonial types and graphics Hook or story wording Offer wording Offer – number and types of bonuses Guarantee wording Guarantee graphics Adding multimedia

9. Monitoring Tools AB Split testing Prowww.ABsplitTesting.com Website optimiser www.google.com/websiteoptimizer Google Analyticswww.google.com/analytics Clicktalewww.clicktale.com

10. Split testing example

13. The voices in my head are saying…

14. Write down 2 things you got out of this session and how they will impact your life

15. You now have our complete system to make passive income selling info products

16. But we’ve observed that when people get out of here, they run into roadblocks to success

17. So we’ve created Our Internet Secrets… The program we wished we’d had when we first started

19. Here’s what you get: • More training, systems and support • Community of like-minded people • Faculty who are all “on the same page” • One-stop-shop for internet marketing • Massive resource library • A bunch of stuff (including websites) done for you

20. Here’s what’s in the “library”: • Ebook pack (including website) • Membership site pack (including website) • 4 x 2-day workshops • 4-day “Our Internet Secrets” event • Video library of past events • Resources – marketing swipe files, camtasias • Weekly teleconferences • Access to faculty – email and forum • Faculty offers

21. You also get…. A ticket on our Ultimate Cruise Seminar in December

22. It’s not for everyone! It’s for people who: • Are serious about making serious money online (and have fun doing it!) • See the internet as a business, not a hobby (doesn’t mean you have to work full time at it!) • Have a can-do, successful attitude, and who are fun to be around • Want to hang out with like-minded, successful people, and who are willing to share their ideas • Take 100% responsibility for their own success

23. Here’s who it’s NOT for: • Chicken littles! • People who are looking for a “magic bullet”. • People who don’t take responsibility for their own success. • People who are unwilling to contribute to the group. • People who are rude or demanding.

24. How it works: • You get full access to the program for a minimum of 12 months • No trial period • Price of membership covers two people (partners) • Do not share your password access with non-members

25. Pricing: • 12 months access is $9,900. • Can pay it off monthly if you want ($825 a month).

26. We have a special offer for our clients at this workshop only…

27. $5,997 up frontor$597/mth for 12 mths

28. PLUS for this workshop only…

29. Add Mike Koenigs’ Push-Button Social Media Video Marketing System for just an extra $1,000 up frontor$100/mth for 12 mths

31. Session 2 How to take your info product to the next level: Dominating your niche

32. The Ultimate Business Model

33. In 15 years as management consultants we’ve found nothing that makes so much money so quickly and easily

34. We use it to create a 6 or 7-figure business in 3 months or less

35. We’ve been involved in 9 of these in the last 2 years

36. Income has ranged from $48,000 in 3 months to $3.5m in 6 months

37. But - it’s not for everyone!

38. What’s the downside? Not as passive No longer “under the radar” Risk that you’ll build the business around YOU “Can” require staff and other resources (higher overheads) May be outside your comfort zone!

39. Why would you want it? Possibility of big income (6 to 7 figures in as little as 3 months) Builds a saleable asset Recognition in your area Opens bigger opportunities Get to hang out with other people at the top of their game

40. Examples Andrew and Daryl Paul and Mary Blackburn Matt and Amanda Clarkson Jason Urbanowicz Jo Martin and Greg Elliott Darren Stephens Bret Thomson Johnnie and Michelle McCarthy Liz and Matt Raad

41. What is the Ultimate Business Model? Fast track to financial freedom. Set of strategies that, when combined, allow you to dominate your niche. As the big fish in the small pond, you can sell more, for higher prices, than your competitors. You are positioned as the expert, and only real choice for products in your niche.

42. Components of the Ultimate Business Model Membership site Home study pack Three day event High level coaching program

43. Criteria for a niche for the Ultimate Business Model Passion Personal story Opportunity to make money

44. 6 Keys to Success for the Ultimate Business Model Be prepared to be the guru Sell it before you build it 80% marketing, 20% content Use a multi-media approach to marketing Have an inch-wide, mile-deep niche Don’t compete – stand out

45. How the money works Promote membership site and/or home study pack with tickets to the workshop At 3-day workshop, offer high level coaching program at $10,000 - $50,000 Average conversion rate is 25-30%

46. Income examples 50 attendees, $10,000 product, 25% conversion = $125,000 80 attendees, $12,000 product, 25% conversion = $240,000 200 attendees, $17,000 product, 30% conversion = $1,020,000 320 attendees, $25,000 product, 30% conversion = $2,400,000

47. The voices in my head are saying…

48. Write down 2 things you got out of this session and how they will impact your life