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Understanding Start-Up Market Research: Methods, Advantages, and Sampling Techniques

This chapter focuses on the essential elements of start-up market research. It aims to explain the primary purposes of conducting market research, the advantages and disadvantages of various research methods, and the different types of sampling techniques applicable in various situations. Students will learn about primary research methods such as experiments, observations, focus groups, and surveys, alongside practical examples for further reading. By the end, participants will be equipped to identify suitable research methods tailored to their business needs.

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Understanding Start-Up Market Research: Methods, Advantages, and Sampling Techniques

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  1. Conducting Start-Up Market Research AQA AS Business Studies

  2. Match the statements

  3. Match the statements

  4. Objectives of this chapter • To be able to explain the main purposes of start-up market research • To be able to describe in some details the advantages and disadvantages of different methods of market research • To be able to explain the different types of sampling methods, and in what situation each would be most suitable

  5. How many types of market research can you think of? Primary Secondary Qualitative Quantitative

  6. Why conduct market research?

  7. Methods of Primary Research • Experiment • Observation • Focus Groups • Personal Interviews • Postal Surveys • Phone Interviews • Internet Surveys • Test Marketing

  8. Draw up an A4 set of bullets that • Explains the method of primary research • Identifies the advantages and disadvantages

  9. Some examples/further reading • Test Marketing - http://www.cheaprevolution.com/the_cheap_revolution/2008/07/5-reasons-to-ma.html & http://www.businesshelper.co.uk/test-marketing-case-study-innocent-drinks-41.htm • An example of focus groups - http://www.higgidy.co.uk/film/camilla-and-the-pie-tasters • Customer Observation - http://siliconpm.com/2010/06/direct-customer-observation-follow-me-home/

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