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Panasonic Car Audio Division

Panasonic Car Audio Division. Brian Addington Valerie Ramsey Carrie Richardson Sara Scott Dave Speidel. Company Background. Located in Peachtree City Manufacture Car Stereo Equipment Basic Products: CD tuner, Cassette tuner, CD/Cassette combo, Radio tuner, 6 disc changer.

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Panasonic Car Audio Division

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  1. Panasonic Car Audio Division Brian Addington Valerie Ramsey Carrie Richardson Sara Scott Dave Speidel

  2. Company Background • Located in Peachtree City • Manufacture Car Stereo Equipment • Basic Products: CD tuner, Cassette tuner, CD/Cassette combo, Radio tuner, 6 disc changer

  3. Supplies to Panasonic • 60 main suppliers • 60% of supplies come from overseas • Originally used boat, lead time was 12 weeks (6-8 for manufacturing, 4 for shipping)

  4. Supplies to Panasonic • Switched to air • low weight to cost ratio of electronic components • bulk shipping rates (Yamato and Fed Ex) • inventory reduction • increased customer response due to constant shipments

  5. Supply Chain

  6. Panasonic to Customer • Customer dictated • Customers send in weekly orders • 1-2 weeks notice for large changes in demand • Never miss an order!

  7. Panasonic to Customer

  8. Picking Suppliers • Mainly small, independent companies • Moving away from Japan and U.S. • No preferred countries, only preferred suppliers. • Characteristics of choosing suppliers • Quality • Dependability of delivery • Engineering capabilities and support • Reputation • Financial stability • Price

  9. Forecasting • Determine market flavor and trends • Example: SUV popularity • Past history • Forecast six months out, but only two months out is firm

  10. Inventory • Service level of 100% • Prefer to stock raw materials rather than finished goods. • Keep 7 days of finished goods in stock • Adding 70,000 square feet of warehouse space to the Peachtree City Plant

  11. Electronic Data Interchange (EDI) • Computer to computer exchange of knowledge • Allows immediate knowledge to adapt to order changes • Allows communication with certain suppliers • Eliminates confusing paperwork • Requires costly support which may be eliminated through the use of a web based system

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