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Leah McInnis William Silver Camesha MacKenzie Tristan MacDonald Allison Duggan

The HYPE SQUAD. Leah McInnis William Silver Camesha MacKenzie Tristan MacDonald Allison Duggan December 1 st , 2008 HKIN 471. Overview of the Firm. Fan Club for X Athletics Sell $25 memberships to X students T-Shirt Prime Seating Contests Deals. Industry Analysis.

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Leah McInnis William Silver Camesha MacKenzie Tristan MacDonald Allison Duggan

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  1. The HYPE SQUAD Leah McInnis William Silver Camesha MacKenzie Tristan MacDonald Allison Duggan December 1st, 2008 HKIN 471

  2. Overview of the Firm • Fan Club for X Athletics • Sell $25 memberships to X students • T-Shirt • Prime Seating • Contests • Deals

  3. Industry Analysis • Current Industry: Entertainment • Size of Industry • Large Industry showing growth • $2.3 bill (1998) to $3.2 bill (2003)  41% increase • Major Competitors • Local Bars (Piper’s Pub, The Inn, Pat’s Place) • Local Movie Theatre (Empire Theatre’s) • Household events • Specific “Special” Community Events

  4. Current Trends • Technology • Video Games, other alternatives • Internet • Webcasting • Economic Recession • Not as much money to spend on extra activities

  5. Mission • “The Hype Squad wants to create awareness of athletic events on the university campus and generate a larger attendance to home games. We wish to enhance the athletic event environments by providing social benefits to those involved. We are also working to generate funds to donate to charities and programs in the local area and give back to our community.”

  6. Positioning The Product • Social Organization • Donating proceeds to local charity • Contests • Half court shots, Field goal kicks • Social Activity • Sport Entertainment as well as socializing • Create friends through shared interests • Through Partnerships • Molson Canada

  7. Place • St. Francis Xavier University Campus • Memberships can be purchased during the school year corresponding with the athletic seasons. • Memberships can be purchased at: • The Oland Centre and Keating Millennium Centre (during home games) • Keating Millennium Box Office (everyday during operating hours) • Online (through TheU.ca) • Student Union Building (during special promotional week)

  8. Evaluation of the Marketing Plan • Online Counter (Website) • Size of the group/Support

  9. Financial Plan • Revenue • 400 Members, $25 per Member • TOTAL= $10,000 • Expenses • T-Shirts: $10 each, $4000 • Materials: $300 • Marketing Budget: $1000 • TOTAL= $5300 Net Income= $4700

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