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Introduction to Business English Chapter 7 Electronic Commerce

Introduction to Business English Chapter 7 Electronic Commerce. Chapter 7). What is E-Commerce. Benefits of E-Commerce. Types of E-Commerce. Electronic Commerce can be seen everywhere in our life. E-Commerce is changing our lives . visible trade → invisible trade

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Introduction to Business English Chapter 7 Electronic Commerce

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  1. Introduction to Business English Chapter 7 Electronic Commerce

  2. Chapter 7) What is E-Commerce Benefits of E-Commerce Types of E-Commerce

  3. Electronic Commerce can be seen everywhere in our life. • E-Commerce is changing our lives. • visible trade → invisible trade • paper trade → non-paper trade • mall shopping → on-line shopping • face-to face business → face-to-computer • …… • E-Commerce was first developed in the 1960s. • Five elements help the possibility of E-Commerce. • The wide use of computer; • The maturity and the wide adoption of the Internet; • The permeation of credit cards; • The establishment of secure transaction agreement; • The support and promotion by government. 13

  4. Lead-in activities---E-Commerce 1.To brainstorm words related to E-Commerce: Internet, convenient, speedy, on-line shopping, computer, Electronic data, Taobao, A-li-ba-ba, Web, credit card, Global market, buying, selling… 2.On-line shopping: Benefits: convenient; broad range of resource; cheaper; time-saving; fashionable goods… Drawbacks: no direct contact with the seller & the product; real quality and picture difference; after-sales service; payment risk; delivery risk… 13

  5. What is E-Commerce? 1. Definition 2. Disciplines Concerned with E-commerce 13

  6. Benefits of E-Commerce What is Performance appraisal? ---to SMEs: 电子商务对于 中小企业作用显著； 中小企业负担 不起各种昂贵的费用。 Two major advantages: ①.Information Access; ②.Cost-saving (time) eg: Dell---direct selling 13

  7. Benefits of E-Commerce What is Performance appraisal? 13

  8. Benefits of E-Commerce What is Performance appraisal? 13

  9. Benefits of E-Commerce What is Performance appraisal? • B2B Marketplace: • 阿里巴巴：www.alibaba.com • 慧聪网： www.hc360.com • 商品资源网： www.china.goodsres.com • 环球资源网：http://china.globalsources.com • 中国 114 黄页：www.114chn.com • 金泉网：www.jqw.com • 中国产品平台：www.mainone.com • 商格里拉：www.net114.com • 金银岛网交所：www.315.com.cn • 买麦网： www.mymai.com • 批发市场网：www.a09z.com • 多赢电子商务：www.cnb2b.cn 13

  10. Types of E-Commerce • Intra-organizational E-Commerce • low risks & high efficiency; • 2. B2B • highest risks, highest profits; • 3. B2C • 4. C2C---taobao • 5. G2C • 6. G2B • E-learning • Internet Marketing Globalization chapter7case.ppt 13

  11. Homework 1. Review theory and vocabulary 2. Questions for discussion 3. Exercises . 13

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