1 / 24

Unlock Online Success: Strategies to Socialize Your Library

Enhance your library's online presence by building a loyal community through effective communication and valuable interactions. Learn how to gain institutional support, develop a social media policy, and create engaging content. Recruit a dedicated team, utilize fun applications and add-ons, and grow your library's reach through strategic posting and promotion. Remember to maintain a professional tone and engage with followers to promote your library effectively. Discover the power of social media for connecting with your audience and expanding your library's reach.

phil
Télécharger la présentation

Unlock Online Success: Strategies to Socialize Your Library

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Building Blocks to socialize your library online

  2. Why? ● Build community ● Build loyalty ● Communicate!

  3. Value • ● Value for fans • “Benefits of membership” • First to know • Effortless updates • Provide feedback • Conversation

  4. Value • ● Value for library • Permission-based marketing • Cadre of loyal fans • Receive feedback • Conversation

  5. Dream it! • ● Plan  •  Philosophy •  Purpose •  Tone • ● Gain institutional support •  Social media policy • ● Think outside the box... •  Service area pages •  Friends groups •  Specific event

  6. Create It!

  7. Recruit a Team (or the A-Team...) Why is it important?     fresh content     prevent burnout perception of control How do you manage your team?     ask for help!    have a focus     map out a plan

  8. Build It! • ● Fun Applications & Add Ons • FBML • Twitter • RSS • Wowbrary • myFlickr

  9. Build It! • ● Organization • Tabs • ● Features • Library info • Catalog search • Research/Database Links • New arrivals • Library service areas

  10. Grow it! • ●Post, post post! • Post strategically • Keep it relevant • Keep it graphic  • Freewheeling       but professional

  11. Grow it! • ● Post ideas • New arrivals (Wowbrary) • Breaking news • Links to media coverage of library • Happening today! • Book reviews / displays • Database of the week • Photos/videos of library events • Library media releases

  12. Promote it! ● Website links ● Media releases on launch ● Library publications ● Invite Facebook friends ● Share posts to personal pages ● "Favorite Pages"

  13. Caveats ● Too many posts? ● Remember: you're speaking for the library ● Event invitations? ● Respect critical comments ● Deal with abusive/over of line comments

  14. Twitter

  15. Update, Update, Update! • Keep it short. • Join the conversation. • Follow, follow, follow! • Treat Twitter as a gateway to your Facebook and site • Use bit.ly to shorten URLs  • Post library use tips • Link to useful databases • Retweeting!

  16. Stream it! Is this for Twitter? yes!

  17. Flickr

  18. Flickr Sets

  19. Stream It!

  20. Tagging

  21. Library E-Newsletters

  22. Linkswww.randolphlibrary.org/youlikeus.html

More Related