1 / 12

The Art of Persuasion: Analyzing Advertising Strategies for Gatorade, Slim Fast, CoverGirl, and Axe

Delve into the world of persuasive advertising and uncover how brands like Gatorade, Slim Fast, CoverGirl, and Axe use different methods to influence consumer behavior. Explore personal persuasion techniques, the goals and themes of each brand, and the appeals they use to sway their audience.

phillip
Télécharger la présentation

The Art of Persuasion: Analyzing Advertising Strategies for Gatorade, Slim Fast, CoverGirl, and Axe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The ART of PERSUASION. Created by Connie Soong

  2. Basic Concept: • Speakers takes a position FOR or AGAINST an issue. • Then, they write to convince the reader to believe or do something.

  3. How do you persuade? • Personal methods:

  4. Advertising • How do you think advertisers persuade? • What methods do they use?

  5. GATORADE What’s the goal/msg/theme? How does it persuade?

  6. SLIM FAST What’s the goal/msg/theme: How does it persuade?

  7. CoverGirl - Rihanna What’s the goal/msg/theme? How does it persuade?

  8. AXE - Dentist What’s the goal/msg/theme? How does it persuade?

  9. Based on your observations . . . • What do the produces of these ads want you to do? • HOW do they persuade you? • Categorize into three categories . . . .

  10. Three Appeals

More Related