Hazel's New Strategic Vision for Women: Transforming Beauty Sales Online

1. HAZEL New strategicvision Floor VasseMeryl Schotanus

2. H Overview • Hazel • What went wrong? • ImprovingHazel’s image- Focus on womenonly- New websitedoorto door sale - New product

3. Hazel until today • For 50 years we were the largest direct seller of cosmetics and beauty products- Unfortunately sales began to decline in 1990s It is time to change!

4. What went wrong? • We have been focusing on direct sales a lot even though this way of selling did not increase sales • Bad brand image • Lack of interesting new lines • Bad quality

6. Improving Hazel’s image • Focus on women only • No direct sales • Ordering via our new website • New product

7. X

8. Improving Hazel’s image • Focus on women only • No direct sales • Ordering via our new website • New product

10. Launch website: January 1, 2012

11. Improving Hazel’s image • Focus on women only • No direct sales • Ordering via our new website • New product

12. - Natural look- For every type of woman- Available at January 15, 2012

13. Projected Sales • Sales 2011: $140 billion • Sales 2012: $140.5 billion • Sales 2013: $141.5 billion

14. Improvements • Focus on womenonly • Selling via internet • New website • New product

15. Are there any questions?