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The Socially Enabled Enterprise: A 2013 Research study # ssuenterprise Presented at The Social Shakeup Conference # soc

The Socially Enabled Enterprise: A 2013 Research study # ssuenterprise Presented at The Social Shakeup Conference # socialshakeup September 17, 2013. Agenda & Panel. Agenda: Study highlights – 20 minutes Speaker roundtable – 20 minutes Q&A session – 20 minutes Panel:

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The Socially Enabled Enterprise: A 2013 Research study # ssuenterprise Presented at The Social Shakeup Conference # soc

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  1. The Socially Enabled Enterprise:A 2013 Research study#ssuenterprisePresented at The Social Shakeup Conference#socialshakeupSeptember 17, 2013

  2. Agenda& Panel Agenda: Study highlights – 20 minutes Speaker roundtable – 20 minutes Q&A session – 20 minutes Panel: Erika Brookes, VP, Product Strategy, Oracle Social, @ebrookes Don Bulmer, VP Communications Strategy, Shell, @dbulmer Chris Boudreaux, Global Lead for Social Media Offerings, Accenture, @cboudreaux Moderator:Vanessa DiMauro, CEO, Leader Networks, @vdimauro

  3. Study Scope Focus of the study: The purpose of the Socially Enabled Enterprise Study is to explore the changing role of the IT and Marketing due to the impact of social business and to explore the impact social platform adoption is having on enterprise’s operations and customer-facing initiatives now and in the future. Oracle partnered with Social Media Today and Leader Networks to survey more than 900 marketing and technology executives from organizations around the world. Sample composition: This survey, which was conducted in the spring of 2013,gathered insights from 20+ industries and 52 countries. Respondents were screened to ensure that they held a role in either Marketing or IT, were engaged by an organization employing 100 employees or more, and worked for an organization which currently uses social platforms. 925 respondents met these criteria and were thus retained for analysis: 662 of those reported holding a Marketing position, while 263 were in IT/Technology.

  4. Our Definition Of A Socially Enabled Enterprise “A set of collaborative processes that have the potential to yield improved business processes that are customer-driven such as faster time to market with new products and services, more successful research and development outcomes and refined market messages that are explicitly influenced by customer needs.”

  5. Key Findings • There is a widespread adoption of social platforms in organizations • Larger organizations (those with 50,000+ employees) are much further along the path to becoming socially enabled enterprises. • Becoming a socially enabled organization is considered part of the strategic agenda • The transition towards a socially enabled enterprise is not expected to be easy • Social business performance measurement is expected to be more operational/process focused in the future A profile of a socially enabled enterprise (SEE) is emerging: • Strong and collaborative leadership • A strategy to leverage socially-derived customer or partners insights to improve business functions • A compendium of business-focused measures • The ability to link the strategy for becoming a socially enabled enterprise with operational plans

  6. Research findings

  7. The Majority Of Organizations Surveyed Use At Least 3 Social Platforms How many social platforms (e.g. Twitter, social CRM, blog, online community, YouTube) does your company currently use? n=909

  8. Social Business Increases Company Visibility, Enables Closer Relationships And Offers Greater Awareness Of Customer Needs Please indicate the degree to which you believe each of these elements has changed due to your organization's social business initiatives? There is generally consistency among respondents who selected “strongly agree” across responses n=varies

  9. Awareness, Customer Satisfaction And Share Of Voice Are The Top Social Business Performance Metrics What are the top 3 performance metrics currently associated with social business initiatives in your organization? n=925

  10. Companies with over 10,000 employees are more likely to consider customer satisfaction the number one metric for their social business initiative What are the top 3 performance metrics currently associated with social business initiatives in your...-Customer satisfaction

  11. Respondents Anticipate Significant Growth In The Use Of Insights Gained From Social Platforms What does your organization typically do with the insights gathered from its social platform(s)? Question:What does your organization typically do with the insights gathered from its social platform(s)? Select all that apply Question: How do you anticipate these insights will be used in the near future (within the next 12 months)? Select all that apply  US respondents were more likely to use insights within their department informally (today and in 12 months) and LESS likely to use them in product development and R&D (now) n=829

  12. The Majority Of Organizations Strive To Be A Socially Enabled Enterprise Question: How important do you think social enablement will be to successful companies in the future? Question:How important is it to you that your company be a socially enabled enterprise? Importance of Social Enablement Importance For My Company n=839 n=838

  13. More Than 50% Of Organizations Report That They Currently Are Or Will Be A Socially Enabled Enterprise Within The Next Year If your company wanted to be a socially enabled enterprise, how long would it take to achieve that goal? • Common characteristics • Top industries include Education, Retail (wholesale distribution – not computer) and Financial Services • Primarily large organizations (50,000 employees or more) n=835

  14. Nearly Half Of The Organizations With 50,000 Employees Or More Report That They Already Are A Social Business If your company wanted to be a socially enabled enterprise, How long would it take to achieve that goal? n=835

  15. The Growth In Social Platform Utilization Has Had A Significant Or Transformational Impact On The Way 1/3 of Respondents Interact With Customers How much has the growth of externally facing social platform usage ( e.g Twitter, online community, Youtube) changed the way your organization interacts with customers? • Characteristics of • organizations experiencing transformational impact • Smaller sized company from business services and not for profit • Larger sized companies from Computer products, telecom • All sized Manufacturing n=821

  16. Agenda& Panel Agenda: Study highlights – 20 minutes Speaker roundtable – 20 minutes Q&A session – 20 minutes Panel: Erika Brookes, VP, Product Strategy, Oracle Social, @ebrookes Don Bulmer, VP Communications Strategy, Shell, @dbulmer Chris Boudreaux, Global Lead for Social Media Offerings, Accenture, @cboudreaux Moderator:Vanessa DiMauro, CEO, Leader Networks, @vdimauro

  17. INFO Pre-register for the research paper & full study report: http://socialmediatoday.com/socially-enabled-enterprise-whitepaper Contact Info • Vanessa DiMauroCEO, Leader Networks+1.617.417.3893vdimauro@leadernetworks.com • Susie PennerOracle+1.650.506.1973susanne.penner@oracle.com

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