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Every Phool incense stick begins its journey as a discarded flower from temples and sacred spaces. Every day, temples across India produce tons of floral waste, much of it ultimately polluting rivers like the Ganga. Phool collects over four tonnes of discarded flowers daily and ensures they donu2019t harm water systems or ecosystems.<br><br>What happens next is a transformation: petals are washed, dried, turned into powder, and then rolled into incense sticks by skilled hands. This process not only avoids wasteu2014it transforms it into something beautiful, clean, and aromatic.
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