EUMA ON THE MOVE selling EUMA
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Presentation Transcript
Reflecting… • Do your family & friends know you are a member of EUMA? Do they know what EUMA stands for? • Who is part of your network that does not know about EUMA but could be an interesting contact? • What do you do to contribute to the growth of your association?
CONTENT • Target groups • Goals per target group • Occasions • Messages & sales arguments • Elevator pitch • Action plan
Target groups • MA‘s • Companies • HR departments/HR managers • Managers • Hotels/venues • Speakers/trainers • Business Partners • Schools & students
Goals per group (1/2) • MA‘s: gain & retain! • Companies: make them send their MA‘s and pay for their membership • HR departments/HR managers: make them understand EUMA offers real training value at a low cost • Managers: make them see MA‘s also benefit from networking • Speakers/Trainers: convince them to speak for free
Goals per group (2/2) • Hotels/venues: have them host your events • Press: make them talk about you • Business partners: advertisement • Schools & students: • Inform • Choose MA profession • Possible future members
Occasions • Local EUMA events • Industry events • Annual Conference • Annual Training Day • Companies • HR departments/HR managers • Managers • Hotels/venues • Leisure gatherings
Messages/Sales Arguments • EUMA is not for profit • European Scope, + 1400 members • Exists since 1974 • Training • Local & international networking • Peers who understand your job • Source of information • Keep up to date • Reasonable membership fees
Messages/Sales Arguments • Reach your target audience • Reach people who have buying/influencing power • Communicate to people who are used to dealing with/filtering information; who are good listeners • Choose to reach a local, multinational or even European audience
Messages/Sales Arguments • Host us and have the opportunity to show your venue to a group of possible buyers • Organize a workshop for us for free/at reduced cost as a promotion (maybe a member will contact you afterwards) • Experience what being an MA is all about • Reach 100 people who work for companies in the area and who are interested in your product
Elevator Pitch • EUMA is a European non-profit association that promotes the profession of Management Assistants. • We organize both local and international trainings and networking events in 25 countries. • An assistant who is a member of EUMA is always up to date and can rely on the knowledge of over 1400 peers throughout Europe. • The majority of our members are sponsored by their companies who can enjoy additional visibility thanks to a special corporate membership formula. • ( Membership fees are very reasonable because we want every MA to be able to join.) • => hand your business card! 16
MY ACTION PLAN (1/2)(Todo before the 2011 conference) • Return your form by 15/04/2011 • Execute actions before 2011 Conference • LinkedIn • Talk to 5 people • Write an article • Inform 3 hotels/venues • Contact 3 business partners
MY ACTION PLAN (1/2)(Todo before the 2011 conference) • Speak at and/or attend an industry event • Partnership • Keep a database! (per target group, 1 person per country) • Measure effects & adapt accordingly
