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ASTD Transitions to ATD: Embracing Change in Talent Development

On May 6, 2014, at the ASTD International Conference & Exposition, it was announced that ASTD is rebranding itself as the Association for Talent Development (ATD). This change reflects the evolving landscape of our profession over the past seven decades, emphasizing a broader impact beyond traditional training. The decision was informed by years of member feedback and extensive research. As we transition to ATD, we're excited to unveil our new website and discuss the benefits of national membership, including discounts, webcasts, and more. Join us and see what's next!

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ASTD Transitions to ATD: Embracing Change in Talent Development

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Presentation Transcript

  1. Welcome!

  2. On May 6, 2014 at the ASTD International Conference & Exposition, ASTD President and CEO Tony Bingham and the Board of Directors announced that ASTD is changing its name to the Association for Talent Development (ATD) Here’s what you need to know….

  3. Why Now? The world has changed dramatically over seven decades and our profession has too. We are changing to represent and support the change and development of the field, and the tremendous global impact of the profession. CHANGE

  4. How Was This Decision Made? • The board of directors has discussed it many times over the years. The impact of our members’ work stretches far beyond training and includes many facets – the 10 Areas of Expertise in our Competency Model is one example. • Reviewing many years of information, input, feedback, and analysis on the field’s changes and growth in scope led to this change. • Data gathered from members, chapter leaders, chapter members, international partners and others in the global community were part of the research that helped guide this decision.

  5. Our website has a new look! Look for more changes as we transition from ASTD to ATD!

  6. Do you know what it means to be a ? Ask any Board member!

  7. Benefits of National Membership • T & D Magazine (soon to be td Magazine) • Member discounts on publications and conferences • Annual State of the Industry report • Watch and Learn Webcasts • eNewsletters • Communities of Practice

  8. Would your organization like to ? Ask any Board member for details!

  9. Help us grow! • If you make an online purchase on the National Website, be sure to always enter our ChIP code! • This helps our chapter gain revenue! • CH6132 ChIP Chapter Incentive Program

  10. Follow us on social media sites!

  11. Thank you for coming! We look forward to seeing you again at our next event!

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