1 / 13

Conducting Market research Some tips & tricks

Conducting Market research Some tips & tricks . What is market research?. What is Market Research?. Organized way to collect information Can focus on customer, product, competition or a combination of these Usually an important input to decision making. Why do market research?.

phuong
Télécharger la présentation

Conducting Market research Some tips & tricks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Conducting Market researchSome tips & tricks

  2. What is market research?

  3. What is Market Research? • Organized way to collect information • Can focus on customer, product, competition or a combination of these • Usually an important input to decision making

  4. Why do market research?

  5. Why do Market Research Find answers for • Size of a market • Market perceptions • Competitive activities • Right time to enter

  6. Kinds of market research

  7. Kinds of Market Research • Quantitative • Size Estimation • Large scope studies • Qualitative • Validation • Expert opinions • Primary • Direct inputs from market • Secondary • Inputs from published sources • B2B • Where customer is a business • B2C • Consumer research

  8. Steps in conducting research

  9. Steps in conducting market research • Define your objective and intended outcomes • Decide the survey approach • Sample size • Sampling strategy • Questionnaire design • Questionnaire administration mode • Data collection • Analysis & recommendations

  10. Tips in conducting market research • Focus equally on data collection and analysis • The quality and veracity of data determines quality of research • Asking the right questions • Asking questions the right way • Picking right analysis frameworks • Interpreting results

  11. Some case studies

  12. Let us find some answers • Will parents find subscribing to a co-curricular online math supplement program for school children useful? • Is there a market willing to pay a premium for home delivered organic fruits and vegetables? • How satisfied and loyal are our customers? • Can we grow our business to a $100 M with a focus on the US Hi tech market in 3 years? • How does the performance of my business compare with competition

  13. If you have any questions, email me: sudha.kumar@prayag.com

More Related