1 / 9

Building Student IT Services: Reaching Those You Serve

Discover how the Student Affairs IT at UM successfully implemented marketing strategies and new services to enhance student engagement. Learn from their experiences, successes, and challenges.

phyllis-jefferson
Télécharger la présentation

Building Student IT Services: Reaching Those You Serve

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reaching Those You Serve Jesse Neidigh James Davenport

  2. About us… • We have 11 students and 4 staff in Student Affairs IT (SAIT) • UM has a segmented IT model • SAIT supports: • Campus Residents • Students at large • Staff • Scope of Services • UM has approximately 15,000 students • Just over 3,000 residents in dorms and apartments

  3. If you build it they will come…or not. • ResNet 2010 • Better relationships • More recognition • Students/university in general

  4. How we built it… • Re-branding • Focus on marketing over notifications and postings • Media Team Meetings • Pros and cons: • Learning experience for students on the team • Students know what works • Varied skills • Different ideas\opinions • Time commitment • Added services for students • Use of Existing Campus Resources

  5. What we built… • Marketing themes or campaigns • DEN (Dorm Edutainment Network) • Mario Kart Tourney • The 404 (Student Newsletter) • UserNews(Staff Newsletter) • Napkin Holders • Theater Slides • Paper Postings • Facebook/Twitter • Offer more troubleshooting/repair options • Youtube videos • Tech Fair

  6. What we learned… • Marketing is a profession for a reason • Mario Kart failed • Social media hasn’t played out like we expected • 404 is a success • UserNews is read • Dorm entrance/exit postings are read • Need to find a way to assess success/failures accurately • Survey: barely got results

  7. We built it, did they show up? • New services are being used • Consistent appointments • Don’t Know!

  8. What’s next? • Dell Certified employees • Comparative reporting • Find out what works

  9. Contact Info: Jim Davenport – jim.davenport@mso.umt.edu Jesse Neidigh – jesse.neidigh@mso.umt.edu http://resnetsymposium.org/rspm/evaluate

More Related