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Why is an SEO Audit Extremely Important for a Website

Discover why an SEO audit service in India is crucial for your websiteu2019s success! Learn how it boosts visibility, improves user experience, and identifies opportunities to outrank competitors in search results.

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Why is an SEO Audit Extremely Important for a Website

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  1. WHY IS AN SEO AUDIT EXTREMELY IMPORTANT FOR A WEBSITE?

  2. INTRODUCTION • In today’s online world, businesses can’t think of competing at the highest level if they don’t have an online presence. And not merely a presence, they need to have their website SEO optimized to make their online presence impactful and stand out compared to competitors. • While Search Engine Optimization (SEO) may seem to be a simple thing at first instance, it isn’t so. When you want to ensure that your potential customers discover your site products, and services through organic search, you need to have your website tick all the boxes when it comes to SEO. And that starts with conducting an SEO audit — finding the current SEO health status of your website. After all, if you aren’t aware of where it stands and what it needs, how will you be able to carry out optimization most effectively and strategically? • An SEO audit consists of several aspects, and therefore it is recommended that you work with professional SEO audit services in India to leverage the full benefits from it. Here, we take you through this guide on why SEO audit is important for any business site’s online presence.

  3. What is an SEO Audit? • An SEO audit can be considered an analysis of a website in all aspects, including technical, structural, content, user experience, and more. It examines how well the website is aligned with the best search engine practices. An SEO audit is the initial step before creating an SEO plan. It helps outline what SEO factors are already deployed, what needs to be implemented, and what technical and optimization issues the site is currently facing which need course correction. • In today’s times, SEO audit has become an integral part of comprehensive SEO services in India, which helps to find the foundational issues before initiating optimization practices. • What does an SEO Audit Include? • As we have mentioned above, an SEO audit isn’t just a simple or solitary process or step. It includes multiple elements and may seem daunting due to their complex nature and scope of coverage. This is where skilled and experienced SEO professionals come to the aid of businesses to carry out this important task, which forms the base of further SEO strategies.

  4. Technical SEO • This covers the assessment of the technical factors of the website, including URL structure, sitemap accessibility, robots.txt file, page redirections, 404 errors, use of SSL (security certificate), mobile responsiveness, and other such elements. • On-Page SEO • This includes the visual factors present on the site, which are under your control, including page titles, header tags, meta tags of pages, content (length, usage of keywords, keywords stuffing, content duplicity, relevancy in information, etc.), internal page linking, and more. • Off-Page SEO • This includes the factors pointing to external sources, including backlinks, social media links, and other activities done outside of the website that are affecting its search engine ranking and inbound traffic. • Negative SEO Audit • A comprehensive SEO audit will also apply a negative SEO audit, which means finding damaging site elements like malicious links, hacked content, and other components negatively affecting the website’s SEO health.

  5. User Experience (UX) • In recent times, Google has emphasized a lot on improving the user experience interface of a website (more with the introduction of Core Web Vitals). Examination of this factor covers site navigation, breadcrumb structure, content readability, page load speed, visual layout, interactive elements, and such. • Competitive Audit • While this isn’t applied to only the website, it can be included during the SEO audit process. It helps to run a similar analysis of a high-performing competitor and to compare your website against them to find potential flaws in the website and find areas for improvement. • An SEO audit is a multi-step process, and each one has its process and benefits for the business. It is always recommended that when you are working with a national SEO company, they carry out a complete SEO audit. This will help to get detailed insight on each minute to major aspect and create better SEO strategies for further optimization practices.

  6. Why You Need SEO Audit for Your Website — Benefits of SEO Audit • By now you would be pretty much familiar with what SEO audit is, and what it entails. Now let’s take a look at why it is crucial for any business’s online growth strategy: • Finding and Fixing Site Technical & Structural Issues • A manual run through the website won’t provide detailed data on what is affecting your website negatively. This is what an SEO audit does. It helps you to uncover issues that can be easily overlooked but are critical for your site’s SEO success. • Determine the Present SEO Status to Create Further Strategies • If you are starting your search optimization practice without having a clear idea of how strong your product is, or what elements it already is well optimized for, then your SEO practices may not always be fully effective. Having a clear knowledge of the present SEO status of your site’s health always helps to prioritize tasks and work on them accordingly.

  7. Improved Ranking and Online Presence • With all the SEO issues at your front, you can effectively rectify them quickly, thereby improving the site’s SEO success chance for improved online visibility and search result ranking. • Better User Experience • Slow page loading speed, poor mobile-friendliness, and improper site navigation; are just some of the issues that can cause higher bounce rates. SEO audit helps to find these, which you can rectify to ensure that visitors love navigating the site and find what they are looking for quickly and easily. • Improved Site Traffic • With improved online presence, better ranking in search results, the potential for improving inbound traffic grows immensely. Improved user experience also led to increased credibility of the business. • Keep up-to-date with Algorithm Changes • SEO is always evolving, and there are always constant updates and algorithm changes. Regular SEO updates help you get your site up-to-date in alignment with these changes, adhering to the required guidelines and principles.

  8. PieNetSEO is a leading SEO company based in the heart of India, NCR. The company provides custom-tailored SEO services, which includes data-backed thorough SEO audit conducted by experts utilizing latest tools and technologies. You can check their global, national, and local SEO packages and pick one that best suits your requirements.

  9. CONTACT US +91-935-432-7682 info@pienetseo.in www.pienetseo.in Suite no. 107, H-161, Sector 63, Noida, Uttar Pradesh, India

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