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Near Field Communications

Cate Zimmerman. Near Field Communications. Near Field Communication. Short-range wireless technologies, less than 4 centimeters away Involves an initiator and a target Relies on an active device such as a key fob or phone Brings new conveniences to everyday chores. Present Examples of NFC.

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Near Field Communications

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  1. Cate Zimmerman Near Field Communications

  2. Near Field Communication • Short-range wireless technologies, less than 4 centimeters away • Involves an initiator and a target • Relies on an active device such as a key fob or phone • Brings new conveniences to everyday chores

  3. Present Examples of NFC • United States- “Speedpay” and tap purchases • Asia and parts of Europe – Steadily been using mobile phones as means of purchases

  4. Google • Recently partnered with largest credit card corporations;(1) Citigroup (2) Mastercard • Together they will form a mobile phone with NFC capabilities • Normal credit card fees will apply

  5. Google’s Incentives • Not getting any cut from credit card fees • (1) Makes an attractive selling point for Google smartphones • (2) Can track purchases and target advertising accordingly

  6. Down Side • More information will be stored with potential compromise • Piracy

  7. Future Impact • As phone manufactures conform to NFC, mobile phones will become the primary form of credit purchases • By 2016, NFC billing is expected to reach $618 billion dollars

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