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KDLD boasts a highly desirable audience profile compared to its competitors KBUE, KSCA, and KLAX. Most listeners are within the A18+ and A18-49 categories, with household incomes exceeding $50,000. KDLD ranks #1 among households that subscribe to cable, plan to buy mobile phones, are self-employed or small business owners, and have two or more children. This attractive demographic reflects a robust market potential for advertisers seeking engaged listeners. Data sourced from Scarborough, Los Angeles metro, Release 2, 2010.
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KDLD Listeners: Has a Desirable Audience! KDLD vs. KBUE, KSCA, KLAX • CategoryA18+A18-49 • HH income is $50k+ #1 #1 • HH Subscribes to Cable #1 #1 • Plans to Buy a Cell Phone #1 #1 • Self Employed or • Small Business Owner #1 #1 • Have 2 or more children in the HH #1 #1 • Employed (full or part time) #1 #1 Source: Scarborough, Los Angeles metro, Release 2 2010, Hispanic Persons 18+ & 18-49, KDLD, KBUE, KSCA, KLAX