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Intellectual Property Strategy: Professional Skills for IP Asset Management

Intellectual Property Strategy: Professional Skills for IP Asset Management. June 6, 2005 Maputo, Mozambique. TOT/Licensing. IP Ownership. IP Skills. The IP Strategy House. Economic Growth. Technological Development and Solutions. Marketing. Policy Commitment. Networks.

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Intellectual Property Strategy: Professional Skills for IP Asset Management

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  1. Intellectual Property Strategy:Professional Skills for IP Asset Management June 6, 2005 Maputo, Mozambique

  2. TOT/Licensing IP Ownership IP Skills The IP Strategy House Economic Growth Technological Development and Solutions Marketing Policy Commitment Networks Clusters • Laws and Policies Incentives Funding/Valuation IP Audit and Plan Education

  3. IP Skills • I. Technology Managers • II. Licensing professionals • III. Patent lawyers and drafters • IV. Marketing and branding experts • V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

  4. Technology Management

  5. WIPOIP StrategyTraining Course • 3 day course • English pilot • Designed to train trainers and users • Covers: • Basic elements of IP Strategy • Funding and IP • Institutional policies for research institutions • Incentives • Clusters and competitive analysis • -Strategy game • -IP Audit Tool

  6. IP Strategy: Deliverables • Participants who complete the course should: • Appreciate that IP success depends on strategy • Appreciate the relationship of IP to technology strategy • Acquire the necessary level of knowledge in order to : • 1. Use the IP Audit Tool; • 2. Understand policy choices for research institutions; • 3. Value IP for purpose of seeking funding; • 4. Understand key IP strategy terminology; and • 5. Participate with others in drafting an IP strategy.

  7. IP Skills • I. Technology Managers • II. Licensing professionals • III. Patent lawyers and drafters • IV. Marketing and branding experts • V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

  8. WIPOSuccessful Technology LicensingTraining Course • 4 day course • English, French, Spanish, Portuguese • Designed to train trainers and users • Covers: • - How to prepare for licensing • - Key terms of the agreement • - How to conduct the negotiation • - Licensing game • - Drafting clauses

  9. Successful Technology Licensing: Deliverables • Participants who complete the course should: • Appreciate the “licensing philosophy” • Acquire the necessary level of knowledge in order to : • 1. Identify potential business opportunities and risks; • 2. Successfully participate in the licensing negotiation; • 3. Make a valuable contribution to the content of the agreement, in collaboration with legal counsel and other team members.

  10. IP Skills • I. Technology Managers • II. Licensing professionals • III. Patent lawyers and drafters • IV. Marketing and branding experts • V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

  11. WIPO Patent Agent Training • To deliver competence in drafting • Response to Member State demand • Severe shortage worldwide • Trainees are scientists/technologists • 2 weeks plus 4 months distance learning • Course delivered locally • Repeatable, sustainable • English, French, Spanish (Portuguese, 2006)

  12. IP Skills • I. Technology Managers • II. Licensing professionals • III. Patent lawyers and drafters • IV. Marketing and branding experts • V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

  13. WIPO Research Management and Marketing Training • Health sector; 7 day course • In French and Spanish • IP Management processes • Priority setting/research management • Building teams • Clinical testing • Distribution • Branding and marketing

  14. IP Skills • I. Technology Managers • II. Licensing professionals • III. Patent lawyers and drafters • IV. Marketing and branding experts • V. Valuation and finance AWARENESS RAISING IS NOT ENOUGH

  15. Valuation and Financing • Addresses the problem of the IARV • Intangible rich but tangible asset poor venture • IP Valuation skills needed to: • Manage funding for SMEs and research start ups; • Communicate the value of intangible assets to potential investors and financers; and • Design guarantee programs for investors in R&D based enterprises. • WIPO Study on Valuation and Financing of R&D with Chalmers University. • WIPO Manual on “IP Valuation for Developing Country Policy Makers & Technology Officers”.

  16. TOT/Licensing IP Ownership IP Skills The IP Strategy House Economic Growth Technological Development and Solutions Marketing Policy Commitment Networks Clusters • Laws and Policies Incentives Funding/Valuation IP Audit and Plan Education

  17. Goal: To Build and Use IP Skills for Mozambique’s Future

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