BRIEF ABOUT PLAYABLE ADS Advertising is one of the main issues in the marketing world. Marketers are always looking for ways to attract customers in the best way. Playable ad format is relatively a new concept was created because of the innovativeness concerns of mobile app marketers.
FACTOR OF PLAYABLE ADS INTERACTIVEVIDEOS: Interactive advideos are broken down into 3 or 4 parts and the user has to take a simple action like clicking a button in order to continue.
FACTOR OF PLAYABLE ADS INTERACTIVE VIDEO END CARDS: This format starts as a regular video that plays for a particular time and once the video is over it is replaced with an HTML5 playable experience.
AVOID THESE MISTAKES • DON’T IGNORE THE MAIN MESSAGE WHICH HAS BE DELIVER. • TRY TO OPTIMIZE THE FIRST TIME USER EXPERIENCE. • DON’T FORGET TO TEST YOUR END CARD.
FOR MORE INFORMATION VISIT www.creative-interactive.com/