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Conducting survey is an effective method to gather public opinion regarding any topic. They have always remained an effective business tactic - be it through telephonic or in-person interview. Currently, online surveys are a popular choice among business owners. Read this piece to know the reason behind it and all the major advantages of conducting one for your business.
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Why Online Surveys are so popular?
Introduction Traditionally, surveys were conducted by scheduling in-person interviews, or by asking the questions over telephone. However, with the rise of technological era and introduction of internet, a new methodology to conduct surveys online was introduced. Online surveys have replaced traditional survey tactics with added merits of quick and accurate evaluation.
1. Cost effective ●No need to pay multiple interviewers to get the job done ●All you have to do is setup a software account & send out invitations for the field work ●Cost incurred in buying papers and printing the quesionnaire is eliminated
2. Multimedia content ●Adding images and videos will make your survey interactive ●The respondent can gain some information and knowledge as well on the subject while answering the questionnaire simultaneously ●For example, if you want your respondents to visit a website before answering the questions, you can place its link in the header section of the survey form
3. Quick To Conduct ●You have to just create a survey form online and share its link to your respondents. The responses gathered are stored in the database. ●Many of the polling softwares support the feature of discarding answers marked 'NA', 'I don't know', etc. to further narrow down your analysis.
4. Comparatively accurate ●Research shows that the data gathered from an online survey gives accurate results compared to the ones conducted over telephone or in-person. ●Data directly goes into the database of the survey software - no manual entries are done. ●The data can be stored in tabular form and represented in a variety of formats, thus, enabling quicker review and analysis.
Conclusion In today's scenario of competitive and aggressive business environment, running a successful online survey is very important and significant. Whether designing a customer satisfaction poll for a new product, coming up with a more cost-efficient production process or targeting a new market, it calls for much of brainstorming and here online survey come in as a blessing for the business owners.
●PollDeep, is an online tool that you can create awesome polls with. We will continue adding maps and more features. ●Our aim is to become the number one online polling tool. ●Get started now and have a free poll on us. ●PollDeep helps you to understand what influences the answers to your questions and enables you to quickly spot trends in your home country and around the world.
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