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Green Marketing

Green Marketing

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Green Marketing

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  1. Green Marketing

  2. Green Marketing • Consumer concern over the environment is increasing and marketers are paying attention • This growing importance has brought about green marketing

  3. Green Marketing • Green Marketing: • The marketing of products and/or services that are presumed to be environmentally safe

  4. Green Marketing • Includes aspects such as: • Product modification • Production process • Packaging changes • Marketing & advertising changes

  5. Green Marketing • Such products are labeled:

  6. Green Marketing • Green marketing strategies have become an increasingly important way for companies to build customer loyalty

  7. Green Marketing • A significant number of consumers are willing to pay more for products that are environmentally friendly

  8. Green Marketing • Negative aspect: • Can it hurt the brand? • Greenwashing: • Presenting a product or service as green when it is truly not

  9. Assignment • Find 5 examples of green marketing • Put all the examples in 1 word document • Save it as “green ex” • Homework: • Bring in 1 product that is an example of green marketing for tomorrow’s class • Plastic water bottles (ice mountain, etc. will not count!)