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IAM International Inc.

IAM International Inc. Neera’s Mattar Paneer. Neera’s Mattar Paneer. Aim: To devvelop a speciality ethnic indian dide dish that will appeal to a broad spectrum of people Category of product: Ready to eat ethnic food Distribution Network: Speciality and niche based supermarkets.

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IAM International Inc.

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  1. IAM International Inc. Neera’s Mattar Paneer

  2. Neera’s Mattar Paneer • Aim: To devvelop a speciality ethnic indian dide dish that will appeal to a broad spectrum of people • Category of product: Ready to eat ethnic food • Distribution Network: Speciality and niche based supermarkets

  3. Decision Process • Aim: To develop a food that was shelf stable, low acid and had an ethnic flair • Brainstorming • Screening and Consumer surveys • Company approval • Product prototype

  4. Survey Results • 30% of consumers surveyed likely to buy indian ethinc food • Buy product/s at least once a month • More likely to buy sweet than savory foods

  5. Estimation of Market Potential and Anticipated Profits • US population: 215M • 30% Would buy ethnic foods at least once a month • Market share ethnic foods:35% of which Indian foods has a 15% share • Main competitor: Taj Ethnic gourmet • IAM Intnl share:2%

  6. Estimation of Market Potential and Anticipated Profits • Market Potential Calculations: • 215M*30%*15%*2%= 67,725 bottles per month • Product will retail at $3.50 per jar (15.25oz) • Total Anticipated profit: $54,518.62 per month

  7. Main Ingredients • Trader Joe’s Masala Simmer Sauce • Fried Paneer/ Indian Cottage Cheese • Green Peas • Peppercorns • Chilli powder

  8. Prototype Ingredients and Preparation • Simmer masala sauce • Add frozen peas and paneer • Bring to a slow boil • Simmer for 5-8 minutes • Serve

  9. Nutrition Facts Serving Size 1 Cup (216g) Servings: 2 ____________________________________ Amount Per Serving Calories 303 Fat Calories. 181 _____% Daily Value*_ Total Fat 20 _____________ 31%______ Sat. Fat___7g______________ 37%______ Cholesterol_79mg___________ 26%______ Sodium____692mg__________ 29%______ Total Carb__14g____________ 5%_______ __Fiber_____2g_____________ 9%_______ __Sugar_____1g_______________________ Protein_____19g____________38%_____ Vitamin A 26% Vitamin C 38%  Calcium 46%  Iron 9 % * Percentage Daily Values are based on a 2,000 calorie diet Nutritional Labeling Neera’s Mattar Paneer

  10. Sensory Evaluation • Appearance: Browned paneer cubes with shiney green peas in orange-brown sauce • Aroma: Cinnamon, fenugreek and chillies • Texture: Chewy and crumbly (Paneer), Firm (peas), and creamy (sauce)

  11. Sensory Evaluation Appearance Flavor Texture Aroma

  12. Proposed Process Flow Chart

  13. Conclusions • Prototype scale up • Viability of prototype • Shelf life and microbial studies • Distribution networks • Market testing

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