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100 Years of Fashion

100 Years of Fashion. A very Brief History. 1920’s. Events 1920’s. Post WW1, Paris Influence Women’s Vote Prohibition Talking Movies Increasing Prosperity Modern Art, music, literature Birth of Sportswear. Public Reactions – 1920’s. Daring looks and behavior Freedom for the body

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100 Years of Fashion

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  1. 100 Years of Fashion A very Brief History

  2. 1920’s

  3. Events 1920’s • Post WW1, Paris Influence • Women’s Vote • Prohibition • Talking Movies • Increasing Prosperity • Modern Art, music, literature • Birth of Sportswear

  4. Public Reactions – 1920’s • Daring looks and behavior • Freedom for the body • Short hair styles • Women begin to smoke • Dancing (Charleston)

  5. Fashion Trends – 1920’s • Chemise Dresses • Short skirts • T-strap shoes • Cloche hats • Costume looks • Long strands of beads

  6. Designers – 1920’s • Madeleine Vionnet • Jean Patou • Edward Molyneaux • Coco Channel • Norman Hartnell • Jeanne Lanvin

  7. 1930’s

  8. Events – 1930’s • Depression era • Unemployment, little $ • Hollywood influence; stars and designers • Rayon and acetate fabrics • Big bands, swing music

  9. Public Reactions – 1930’s • Frugality, conservatism • “The little woman” • “Make do” attitude

  10. Fashion Trends 1930’s • Soft looks, light fabrics • Long hems, bias cuts • Big hats, big brims • Fox fur-collared coats • Wraps • Platform shoes • Broad shouldered jackets

  11. 1930’s Designers • Madame Gres • Elsa Schiaparelli • Vera Maxwell • Mainbocher • Jean Dresses

  12. 1940’s

  13. Events – 1940’s • World War II: government restrictions • Shortage of materials • Emergence of American designers • Exit France as fashion source • Crooners: Crosby, Sinatra • Radio, records • Dior – 1947 “New Look”

  14. 1940’s - Public Reactions • Women take men’s jobs • Glamour, pinup girls • Strong nationalism • Common cause philosophy

  15. Fashion Trends 1940’s • Mannish suits, tailored , peplum jackets • Padded shoulders • Knee-length straight skirts • Soft, shoulder-length hair • ¾ length coats • Debut of the bikini

  16. 1940’s Designers • Claire McCardell • Norman Norell • Christian Dior • Cristobal Balenciaga • Bonnie Cashin • Adrian • Pauline Trigere • Nina Ricci

  17. 1950’s

  18. Events – 1950’s • Baby boom – population increasing • Korean war • Move to suburbs • Income rising • More imports • Improved transportation, communications (TV) • Birth of Rock ‘n’ roll • More synthetics, finishes

  19. 1950’s - Public Reactions • Buy new homes, appliances • Conformity • Improved quality of family life • Increased leisure time used for sports & recreation • The station wagon

  20. Fashion Trends 1950’s • Classics – shirtwaist dress • Sweater sets • Unisex looks • Sportswear • Ivy League look: button- down shirts, skinny ties, gray flannel suit • Car coats • Capri pants

  21. 1950’s Designers • Hubert de Givenchy • Mary Quant • Yves Saint Laurent • James Galanos • Donald Brooks • Gucci • Missoni

  22. 1960’s

  23. Events – 1960’s • Rise of shopping centers, boutiques • New technology – stretch fabrics • Designer names • Civil rights movement • Woodstock • Vietnam war; antiwar movement • London influence: The Beatles, Twiggy, Mod

  24. 1960’s - Public Reactions • New sexual freedom • Experimental in fashion • Antiestablishment attitudes • Generation gap • Divorce, singles • Drug experimentation • Identity seeking, new values

  25. Fashion Trends 1960’s • Jeans • Miniskirts • Knits, polyester • Ethnic clothing & crafts • Wild use of color patterns • Long hair, wigs • Vinyl, synthetic fabrics • Turtlenecks, wide ties, Nehru jackets, golf coordinates

  26. 1960’s Designers • Andre Courreges • Pierre Cardin • Anne Klein • Geoffrey Beene • Halston • Rudi Gernreich • Emilio Pucci • Valentino • Emanuel Ungaro

  27. 1970’s

  28. Events – 1970’s • Equal Rights, Women’s Lib • Women working outside the home • Ecology, conservation • Stabilizing economy • End of Vietnam War • Disco dancing, clubs • Consumerism

  29. 1970’s - Public Reactions • Individualism • Back to nature, health foods, natural fibers • Urban renewal, interest in cities & their problems • Equal Rights Amendment • Overseas manufacturing

  30. Fashion Trends 1970’s • Pantsuits / women • Leisure suits / men • Jeans: bell bottoms, straight & tapered leg • T-shirts, tank tops, boots • Classic blazer, shirt, investment clothing • Hot pants • Romantic looks

  31. 1970’s Designers • Bill Blass • Ralph Lauren • Zandra Rhodes • Giorgio Armani • Calvin Klein • Vivienne Westwood • Betsy Johnson • Oscar de la Renta • Bob Mackie • Norma Kamali

  32. 1980’s

  33. Events – 1980’s • Computer explosion • Music videos • Yuppies • Two income families • New baby boom • Movies: Fame, Flashdance • Birth of MTV • Licensing arrangements

  34. 1980’s - Public Reactions • Buy home computers • Michael Jackson, youth hero • Entrepreneurship • Day-care centers • Graffiti art • London influence – Punk, Boy George, Culture Club • Patriotism • Proliferation of malls

  35. Fashion Trends 1980’s • Punk hairdos • Androgynous dressing • Torn clothes fad • Hats return for everyone • Backpacks as fashion • Tailored suits and classic dressing • Sneakers for everyday wear

  36. 1980’s Designers • Donna Karan • Perry Ellis • Christian Lacroix • Gianni Versace • Tommy Hilfiger • Issay Miyake • Michael Kors • Karl Lagerfeld • Jean-Paul Gaultier • Liz Claiborne

  37. 1990’s

  38. Events – 1990’s • Gulf war • Economic recession • High-tech industry growth • Rise of terrorism • NAFTA, GATT • Cellular phones proliferate • Sex and the City

  39. 1990’s - Public Reactions • Expansion of companies overseas • Business failures, consolidations & takeovers • Casual Fridays • Proliferation of foreign manufacturing

  40. Fashion Trends 1990’s • Grunge • Retro • Chunky shoes • Rise of vintage • Innerwear as outerwear • Layering • Decade of the supermodel • Slip dresses, chinos • Image & branding more important than style change

  41. 1990’s Designers • Isaac Mizrahi • John Galliano • Vera Wang • Marc Jacobs • Prada • Alexander McQueen • Tom Ford • Narcisco Rodriguez • Dolce & Gabbana • Jil Sander

  42. 2000’s

  43. Events – 2000’s • Expansion of communication technology • September 11th terrorist attacks • Emergence of the Euro

  44. 2000’s - Public Reactions • Online shopping • Merchant/vendor data sharing

  45. 2000’s – Fashion trends • Mixing color, texture and pattern • Short layers over long • End of haute couture influence

  46. 2000’s Designers • Zac Posen • Phillip Lim • Nicolas Ghesquiere • Stella McCartney • Proenza Schouler • Roberto Cavali • Viktor & Rolf • Peter Som

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