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AOL's Existential Shopping Spree

Explore AOL's recent acquisitions, including 5min Media, Thing Labs, and TechCrunch, as a strategic move to bolster its presence in e-commerce and enhance brand identity. This analysis discusses how the rise of electronic commerce—with its emphasis on internet marketing, online transactions, and innovative payment systems—plays a critical role in shaping AOL's future. By prioritizing quality over quantity, AOL aims to secure a distinguished brand level while adapting to the rapidly evolving digital marketplace.

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AOL's Existential Shopping Spree

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  1. AOL's Existential Shopping Spree Electronic commerce, commonly known as e-commerce or e Commerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. What's the strategy behind AOL's recent acquisitions of 5min Media, Thing Labs and the high-profile TechCrunch blog network? Perhaps it's looking to buy an identity. "The TechCrunch acquisition was not about gaining lots of additional users or revenues," Gartner's Ray Valdes said. "It's not about quantity. It's about quality. It's about brand positioning."

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