Digital Marketing course in Rohini

1. Welcome to Digital Marketing BY Prachi

2. What is Digital Marketing? Digital Marketing uses online channels like websites , social media , search engine , and email to promote products, build brand awareness, and engage customers Offering measurable results and personalization compared to traditional methods , and encompasses various tactics like SEO , content marketing ,PPC and social media marketing to reach audiences

3. Why Digital Marketing is Important? • It helps businesses reach a large and global audience • It is cost – effective compared to traditional marketing • It allows targeted marketing to the right customers • Customers spend more time online , so it meets them where they are • It provides measurable results through analytics • It helps small businesses compete with big brands • It improves brands awareness and visibility • It allows real time interaction with customers

4. Key component of Digital Marketing • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Social Media Optimization(SMO) • Social Media Marketing (SMM)

5. SEO( Search Engine Optimization) • SEO ( Search Engine Optimization ) is the process of improving a websites so that it ranks higher on search engines like Google. • Helps websites appear on the first page of search results • Increases organic (free) websites traffic • Improves websites visibility and credibility • Focuses on keywords , content and websites structure • Helps attract relevant and targeted users • Long term and cost – effective marketing strategy

6. SEM( Search Engine Marketing ) • SEM (Search Engine Marketing ) is a digital marketing method used to promote websites by increasing their visibility on search engine results pages through paid advertising . • SEM is a digital marketing strategy used to promote websites on search engines • SEM helps businesses get quick visibility and traffic on search engines. • Ads appear when users search for specific keywords. • It focuses mainly on paid advertisements shown in search results.

7. SMO ( Social Media Optimization ) • SMO is a digital marketing technique used to promote brands on social media platforms. • It focuses on increasing brand awareness and online visibility. • SMO helps drive traffic to websites from social networks. • It involves optimizing social media profiles and pages. • SMO encourages content sharing and user engagement. • It includes using hashtags, keywords, and trends effectively. • SMO helps build a strong online community around a brand. • It improves brand credibility and trust. • It complements SEO and SEM strategies for overall digital growth.

8. SMM (Social Media Marketing) • SMM is a digital marketing strategy that uses social media platforms to promote products or services. • It involves creating and sharing content on platforms like Facebook, Instagram, X (Twitter), LinkedIn, and YouTube. • SMM helps increase brand awareness and online visibility. • It focuses on engaging users through likes, comments, shares, and messages. • It allows businesses to target specific audiences based on interests, age, and location. • It helps build long-term relationships with customers and followers. • It supports lead generation and sales growth.

9. What is Web Traffic ? Web traffic refers to the number of visitors who access a website and the activities they perform while browsing it. It measures how many users visit a site, which pages they view, how long they stay, and where they come from, such as search engines, social media, advertisements, or direct links. Web traffic is an important indicator of a website’s popularity, performance, and effectiveness in reaching its audience. Businesses and website owners analyze web traffic to understand user behavior, improve content, optimize marketing strategies, and increase conversions. Higher-quality web traffic often leads to better engagement, brand awareness, and overall online growth.

10. Type of Web Traffic ? • Organic traffic • Inorganic traffic • Direct traffic • Social traffic • Referral traffic

11. Organic Traffic Organic traffic refers to visitors who arrive at a website through unpaid search engine results rather than through paid advertising. This type of traffic is generated when users search for information, products, or services on search engines like Google or Bing and click on a website that appears naturally in the search results. Organic traffic is primarily driven by search engine optimization (SEO), which involves improving a website’s content, structure, and technical performance to rank higher for relevant keywords. High-quality, relevant content, strong backlinks, fast page loading speeds, and a positive user experience all contribute to increased organic traffic. Unlike paid traffic, organic traffic does not require ongoing advertising costs, making it a cost-effective and sustainable long-term strategy. It is often considered highly valuable because visitors who arrive organically are typically actively searching for solutions and are more likely to engage, trust the brand, and convert into customers.

12. Inorganic Traffic Inorganic traffic refers to website visitors who arrive through paid, artificial, or non-natural methods rather than through unpaid search engine results. This type of traffic is commonly generated through paid advertising channels such as pay-per-click (PPC) ads, display ads, social media ads, sponsored posts, and influencer promotions. In some cases, inorganic traffic may also include traffic from traffic-buying services, bots, or automated programs, although these are generally discouraged due to low engagement and potential policy violations. Unlike organic traffic, inorganic traffic requires continuous financial investment to maintain visibility and visitor flow. While it can deliver immediate results, such as increased website visits or short-term conversions, it may not always lead to long-term growth or strong user engagement. Inorganic traffic is often used strategically to boost brand awareness, promote time-sensitive campaigns, or support marketing efforts while organic strategies are still developing.ChatGPT can make mistakes. Check important info. See Cookie Preferences.

13. Direct Traffic Direct traffic refers to website visits that occur when users reach a site without a clearly identifiable referral source. This typically happens when visitors type a website’s URL directly into their browser, use a bookmarked link, or click on a link from offline sources such as printed materials, emails without tracking parameters, or documents like PDFs. Direct traffic is often associated with strong brand recognition and user loyalty, as it suggests that visitors already know the website and intentionally seek it out. However, direct traffic can also include visits where tracking data is unavailable or lost, causing analytics tools to classify the source as “direct.” While it does not rely on search engines or paid campaigns, direct traffic is an important indicator of brand strength, trust, and repeat engagement. A consistent level of direct traffic often reflects successful marketing, positive user experience, and long-term audience retention.

14. Social Traffic Social traffic refers to website visitors who arrive through social media platforms. This occurs when users click on links shared on networks such as Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, or other social channels. Social traffic can come from both organic social activity, such as regular posts, shares, comments, and community engagement, as well as paid social campaigns like sponsored posts and social media advertisements. It plays a key role in increasing brand visibility, driving engagement, and reaching targeted audiences based on interests, demographics, and behavior. Social traffic is often influenced by content quality, timing, platform algorithms, and audience interaction. While visitors from social media may be in the early stages of the customer journey, effective social strategies can nurture interest, encourage sharing, and lead to conversions. Social traffic also provides valuable insights into audience preferences and content performance across platforms.

15. Referral Traffic Referral traffic refers to website visitors who arrive by clicking links from other websites rather than from search engines, direct URLs, or paid ads. This type of traffic is generated when an external site—such as a blog, news site, partner website, forum, or online directory—links to your website and users follow that link. Referral traffic is valuable because it often comes from relevant and trusted sources, which can increase credibility and engagement. High-quality referral sources can also support search engine optimization (SEO) by signaling authority and relevance to search engines. Additionally, referral traffic helps businesses reach new audiences who may already have an interest in related topics or industries. Monitoring referral traffic allows marketers to identify effective partnerships, evaluate backlink performance, and discover opportunities for collaboration. Strong referral traffic typically reflects successful networking, content promotion, and relationship-building efforts across the web

16. Google Analytic Tool Google Analytics is a web analytics tool developed by Google that helps website owners and marketers track, measure, and analyze user behavior on their websites or mobile apps. It collects data about how visitors find a site, which pages they view, how long they stay, and what actions they take, such as filling out forms or making purchases. The tool provides detailed reports on traffic sources, audience demographics, user engagement, and conversion performance. Google Analytics helps businesses understand what is working and what needs improvement by offering insights into marketing effectiveness, content performance, and user experience. By using this data, organizations can make informed, data-driven decisions to optimize websites, improve marketing strategies, and achieve business goals. Google Analytics is widely used because it is powerful, customizable, and available in both free and paid versions.

17. THANK YOU ! ADDRESS - Plot No 29-30, 3rd Floor, Kanjhawala Road, BudhVihar, Opp. Rajini Gupta Hospital, Delhi-110086 Call Us – 9711079947 • URL - https://www.dicsitcourses.com/digital-marketing-training-institute-in-pitampura.php BY PRACHI