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Exploring Global TV: From US Dominance to Divergent Paths

Delve into the evolution of television from post-WWII US dominance to diverse global TV cultures. Compare iconic moments like the Moon landing with the M*A*S*H finale. Discover the impact of American influence on global audiences amid diverse national TV cultures. Explore the rise of private and satellite networks challenging traditional state control, featuring channels like Aaj, Geo in Pakistan, and Al Jazeera in Qatar.

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Exploring Global TV: From US Dominance to Divergent Paths

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Presentation Transcript

  1. Global TV

  2. Divergent Paths • US: commercial, private broadcasting • UK: public (BBC, 1927)

  3. US Dominance • As in film, US TV finds global audience post-WWII • McLuhan’s “global village” (1960s)

  4. “Media event” • Seen by estimated 530 million people (1969)

  5. Compare to M*A*S*H* finale (1983) w/ 125 million viewers

  6. The Dallas Study • Aired from 1978-1991 • Elihu Katz and Tamar Liebes, The Export of Meaning (1990) • Coding and decoding

  7. American Influence amid Global Diversity • National TV cultures • Telenovelas (similar to soap operas) • British sitcoms and dramas

  8. A New Public Sphere? • Proliferation of private/satellite networks • Vs. traditional state control • Aaj and Geo in Pakistan • Al Jazeera in Qatar

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