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Understanding Key Transportation Marketing Logistics Terms and Price Elasticity Concepts

This document explores fundamental concepts in transportation marketing logistics, focusing on essential terms such as shipper, carrier, and intermodal definitions. It explains the role of shippers and carriers in freight shipping, as well as the difference between transportation modes like rail, air, and motor. Additionally, it delves into price elasticity in transportation demand, highlighting how changes in pricing can affect demand elasticity. Understanding these terms equips logistics professionals to make informed decisions in the shipping sector.

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Understanding Key Transportation Marketing Logistics Terms and Price Elasticity Concepts

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  1. Basic Concepts in TransportationPart Six Marketing Logistics

  2. Terms

  3. Terms • Shipper.

  4. Terms • Shipper. • Mode.

  5. Terms • Shipper • Mode • Carrier

  6. Terms • Shipper • Mode • Carrier • Intermodal

  7. Terms • Shipper – the customer that ships freight. • Mode • Carrier • Intermodal

  8. Terms • Shipper – the customer that ships freight. • Mode – the type of vehicle used to ship the freight (rail, air, motor). • Carrier • Intermodal

  9. Terms • Shipper – the customer that ships freight. • Mode – the type of vehicle used to ship the freight (rail, air, motor). • Carrier – the company that ships the freight (Union Pacific Railroad, FedEx). • Intermodal – use of more than one transport mode.

  10. Terms • Price elasticity

  11. Terms • Price elasticity – if price changes, there will be marked change in demand.

  12. Terms • Price elasticity – if price changes, there will be marked change in demand. • Price inelasticity

  13. Terms • Price elasticity – if price changes, there will be marked change in demand. • Price inelasticity – if price changes, there will be minimal change in demand.

  14. Transportation Price Elasticity • Basically transportation demand is inelastic.

  15. Transportation Price Elasticity • Basically transportation demand is inelastic. • On a modal level, demand is price elastic.

  16. Transportation Price Elasticity • Basically transportation demand is inelastic. • On a modal level, demand is price elastic. • On a carrier level, demand is price elastic.

  17. Transportation Price Elasticity • Basically transportation demand is inelastic. • On a modal level, demand is price elastic. • On a carrier level, demand is price elastic. • Modal and carrier demand is service elastic.

  18. End of Program. Go to Part Seven.

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