1 / 11

The Evolution of Online Lotteries: A Necessary Shift for Success

Online lotteries are more than just an optional feature; they represent a crucial evolution in the gambling landscape. By embracing internet sales, lotteries can reach new customer segments, gain valuable insights into consumer behavior, and improve marketing strategies. This transition not only allows for enhanced customer retention but also boosts sales and increases contributions to charitable causes. As consumer habits change, integrating online lottery sales is essential for staying relevant and competitive in the industry.

presley
Télécharger la présentation

The Evolution of Online Lotteries: A Necessary Shift for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lotteries On The Internet:Essential Evolution, Not Optional Extra Lorien Pilling @globalbetting

  2. Global Betting & Gaming Consultants • Specialist, independent gambling and gaming consultancy • 50 years’ experience in the gambling industry • Services include: • Product evaluations & feasibility studies • Operational and strategy reviews • Development of regulation • Due diligence • Publisher of the Global Gambling Report & Interactive Gambling Report • Clients include: governments, lotteries, software suppliers, and investment firms

  3. Lotteries On The Internet • An essential evolution of the game, • not an optional extra • Lotteries are not exploiting the opportunities • Offering lottery sales via the Internet means you can: • Reach more customers • Reach new categories of customers • Learn more about your customers, behaviour & preferences • In turn, this means you can: • Undertake more efficient marketing and promotion • Attract and retain customers more effectively • Increase sales • Increase payments to charities/public causes

  4. Interactive Gambling Revenues Global Interactive Gambling Revenues By Category (%) 2011 Source: GBGC Interactive Gambling Report

  5. Lottery Player Profile UK Lottery Player Profile By Age and Channel Source: Camelot

  6. Customers and Mobile William Hill Casino Customers and Use of Mobile Source: William Hill Company Reports

  7. Lottery Spending UK Lottery Player Spend By Channel (US$) Source: Camelot

  8. Lotteries On The Internet • An essential evolution of the game, • not an optional extra • Lotteries are not exploiting the opportunities • Offering lottery sales via the Internet means you can: • Reach more customers • Reach new categories of customers • Learn more about your customers, their behaviour & preferences • In turn, this means you can: • Undertake more efficient marketing and promotion • Attract and retain customers more effectively • Increase sales • Increase payments to charities/public causes

  9. Retail vs Internet Sales Veikkaus Oy Lottery Sales By Location 2010 Source: Veikkaus Oy

  10. Mobile Lotteries QR Code and Lotteries

  11. Lotteries On The Internet • Offering lottery sales via the Internet: • Opens up a new source of players • Fits in with changing consumer behaviour • Gives greater customer insight • Allows more tailored promotional activity • Stimulates greater spending • Increases a lottery’s margin • An essential evolution of the game, • not an optional extra

More Related