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Lotteries On The Internet: Essential Evolution, Not Optional Extra

Lotteries On The Internet: Essential Evolution, Not Optional Extra. Lorien Pilling @globalbetting. Global Betting & Gaming Consultants. Specialist, independent gambling and gaming consultancy 50 years’ experience in the gambling industry Services include:

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Lotteries On The Internet: Essential Evolution, Not Optional Extra

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  1. Lotteries On The Internet:Essential Evolution, Not Optional Extra Lorien Pilling @globalbetting

  2. Global Betting & Gaming Consultants • Specialist, independent gambling and gaming consultancy • 50 years’ experience in the gambling industry • Services include: • Product evaluations & feasibility studies • Operational and strategy reviews • Development of regulation • Due diligence • Publisher of the Global Gambling Report & Interactive Gambling Report • Clients include: governments, lotteries, software suppliers, and investment firms

  3. Lotteries On The Internet • An essential evolution of the game, • not an optional extra • Lotteries are not exploiting the opportunities • Offering lottery sales via the Internet means you can: • Reach more customers • Reach new categories of customers • Learn more about your customers, behaviour & preferences • In turn, this means you can: • Undertake more efficient marketing and promotion • Attract and retain customers more effectively • Increase sales • Increase payments to charities/public causes

  4. Interactive Gambling Revenues Global Interactive Gambling Revenues By Category (%) 2011 Source: GBGC Interactive Gambling Report

  5. Lottery Player Profile UK Lottery Player Profile By Age and Channel Source: Camelot

  6. Customers and Mobile William Hill Casino Customers and Use of Mobile Source: William Hill Company Reports

  7. Lottery Spending UK Lottery Player Spend By Channel (US$) Source: Camelot

  8. Lotteries On The Internet • An essential evolution of the game, • not an optional extra • Lotteries are not exploiting the opportunities • Offering lottery sales via the Internet means you can: • Reach more customers • Reach new categories of customers • Learn more about your customers, their behaviour & preferences • In turn, this means you can: • Undertake more efficient marketing and promotion • Attract and retain customers more effectively • Increase sales • Increase payments to charities/public causes

  9. Retail vs Internet Sales Veikkaus Oy Lottery Sales By Location 2010 Source: Veikkaus Oy

  10. Mobile Lotteries QR Code and Lotteries

  11. Lotteries On The Internet • Offering lottery sales via the Internet: • Opens up a new source of players • Fits in with changing consumer behaviour • Gives greater customer insight • Allows more tailored promotional activity • Stimulates greater spending • Increases a lottery’s margin • An essential evolution of the game, • not an optional extra

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