High Quality N.F.C. Bottling Industry

1. High Quality N.F.C. Bottling Industry Supported

2. Main Goals Freshland is Establishing Manufacturing Production Unit Dedicated to Bottling Juices from Fruits High Premium N.F.C. juice in aseptic P.E.T. bottle FRESHLAND S.A. will produce and fill aseptically PET bottles

3. Main Goals FRESHLAND is ready to produce cold filled pasteurized juice which will contain all the vitamins of the fruit, vegetable fiber and the fruits' water. As the consumer habits have been changed, Freshland is ready to fulfill customers’ needs with its new product, Bottled Not From Concentrated Juices “NFC”.

4. Location • The company will be located • In the Municipality of Faridos, Vrisika, Lefkohomatos area, • In the position of Samarakou or Kambos, • In the wide area of Laconia • In a building site of 16.716,30 m2 equipped with a biological waste treatment, well water and electricity power. • BIOFRESH S.A. will participate: • 1st 4.041,8 m2 , • 2nd 8.896 m2 , • 3rd 3.778,5 m2

5. Biofresh SA BIOFRESHS.A. is a company with main activity the production of NFC juice (N.F.C. = Not From Concentrate), it is one of the leading fruit processors and exporters in Greece and also a leading exporter of citrus concentrates in more than 41 countries. The company is about to establish and operate a composting unit, which will treat part of the plant’s solid waste and will produce bio fertilizer. Furthermore, the operation of an anaerobic fermentation unit for the production of biogas is being planned.

6. Laconic Gardens Laconic Gardens LTD was created by the need of a total service Concept for BIOFRESH SA and of the farmers need for modern farming solution. The Laconic Gardens were established in 2010 and become operational the same year. Within this respect the Laconic Gardens are involved on the following operations • Will acquire land space for the creation of its own Orange Plantations • Create a nursery for supplying Orange Farms with new, better and more productive varieties • Create farming cooperatives in order to maximize output, lower cost and control fruit quality • Restructure farming by introducing new varieties which are coping better with frost, with higher yield per fruit etc • Supplying farmers with fertilizers of zero cost from the fruit byproducts from BIOFRESH plan and thus lower farming cost. • We organize the farmers to e-banking operations in order be more

7. Biofresh, Laconic Garden and Freshland Laconic Gardens High quality Fresh fruit • Biofresh SA • Extraction juice facilities • 2. Blending facilities Aseptic bottling of premium NFC Retail market

8. Strategically Advantages Location Raw Material Transportation Cost

9. Advantages in the Access of fresh fruit and juice The biggest plantations in Greece of Valencia Orange trees are in Laconia area Biofresh is the biggest extractor of citrus juice products in Greece and also NFC.

10. Advantages in the Access of fresh fruit and juice Standard contracted raw materials from Biofresh Greece = 15,000MT Orange NFC Biofresh Egypt = 10,000MT Orange NFC TOTAL = 25,000MT Orange NFC Moreover, with a small investment in the machinery, Biofresh can supply the market with NFC apricot, peach & Cloudy apple. 1. N.F.C. Products Standard contracted raw materials from Biofresh 3.000MT FCOJ for the production of Juices 10.000MT BASES for the production of Nectars and Soft Drinks with 5%, 10% and 15% juice content 2.CONCENTRATE Products

11. Advantages in the Access of fresh fruit and juice 20.000 tn Oranges 17.000 tn Lemons 1.500 tn Tangerines Freshland & Biofresh 10.000 tn Oranges 10.000 tn Lemons 2.000 tn Tangerines 410.000 tn Oranges 3.000 tn Lemons 31.000 tn Tangerines 7.000 tn Oranges 2.000 tn Lemons 2.000 tn Tangerines 230.000 tn Oranges 5.000 tn Lemons 10.000 tn Tangerines

12. Comparative Advantage in the access of seaports and airports The nearest port is just 20 minutes from the facilities, the port of Gytheio Athens airport, and also the port in Piraeus, is just 3 hours away.

13. Advantages in the transfer costs Biofresh and Freshland will be located side by side Minimum transfer costs from the extraction & blending facilities to the bottling facilities

14. Comparative Advantage in the access of seaports and airports Airport of Athens Port of Patrai Distance 2 hour Freshland & Biofresh Port of Piraeus Distance 2 hour Port of Gytheio Distance 20 Min Port of Kalamata Distance 1 hour

15. Markets with advantage for Freshland

16. Markets with advantage for Freshland E.U. Population: 504.4 million Source: AIJN 2013, Liquid Fruit, Market Report

17. Markets with advantage for Freshland Turkey Population: 74.9 million Source: AIJN 2013, Liquid Fruit, Market Report

18. Markets with advantage for Freshland Population: 8.0 million Switzerland Source: AIJN 2013, Liquid Fruit, Market Report

19. Markets with advantage for Freshland Balkan Area Population: 67,3 million Source: AIJN 2013, Liquid Fruit, Market Report

20. Markets with advantage for Freshland E.U. Fruit Juice and Nectars by Packaging E.U. Fruit Juice and Nectars by Flavours Source: AIJN 2013, Liquid Fruit, Market Report

21. Markets with Advantage for Freshland After an in depth market research, Freshland is investing in an innovative production of high quality bottled NFC juice . Its target is to fulfill the needs of its local market as well as the Balkans and eastern Europe. Moreover, researches in the industry has shown that: • The production of NFC is highly auspicious especially in Eastern Europe and in Balkans • Instead, the industry in western Europe is characterized of its stiff competition.

22. Subside & Budget File Submission & Approval of the Greek Ministry of Economy Fund Raising Freshland’s Budget

23. Subside & Budget File Submission & Approval of the Greek Ministry of Economy • Freshland S.A. has submitted the file for entering in the investing incentive law 3299/2004 of the Greek Ministry of Economy and has received the certification of select ability #39361 on 18/11/2008. • Freshland S.A. has received the approval of the plan on 2/10/2009. • The estimated cost is 11.856.700 Euros.

24. Subside & Budget FUND RAISING

25. Subside & Budget FRESHLAND’S BUDGET

26. S.W.O.T. Analysis Strengths Access to citrus juice in more economic final prices . Biofresh & Laconic Garden clients in premium & conventional markets (NFC, Concentrate in E.E., Russia, Far East, Middle East etc.). Low transfer cost from extraction & blending facilities . Advantage in terms of ports and highways Weakness Please we need your insight as we do not find weakness of a joint venture approach Opportunity Low prices of fresh fruits creates a competitive benefit for our new company. Access in potential markets through existing sales network. The ability to manufacture new quality products. High Premium N.F.C. juice in aseptic P.E.T. bottle . Threats World economic crisis. The political situation in Egypt and Greece.

27. Major Goal In Pricing Competitive prices In Quality High quality NFC Bottling In Distribution Supplying with minimum transfer cost European markets and also Middle East markets The Major Goal Established a High Quality N.F.C. Aseptic Bottling Industry

28. Drafts