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Enhancing Recruitment: Strategies for Engaging Modern Students

Recruitment is an ongoing process, not just a one-time event. Effective strategies should include a formalized recruitment plan that integrates evaluation, technology, and strategic communication to connect with prospective students. As the needs of students evolve—favoring instant gratification and collaboration—it's essential to engage key gatekeepers like counselors and parents. A systematic enrollment funnel must tailor communications to each stage, leveraging diverse channels including technology, events, and community involvement. Building strong college culture and fostering relationships are crucial to successful recruitment outcomes.

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Enhancing Recruitment: Strategies for Engaging Modern Students

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    2. Next Level Recruitment Recruitment is a process, not a one time event A Formalized Recruitment Plan evaluation and assessment strategic communications flow college culture

    3. Next Level Recruitment Students have changed instant gratification, Millennial Generation Accountability, ROI doing more with less, cooperation, collaboration Gatekeepers counselors, principals, helicopter parents

    4. Evaluation and Assessment What Are You Doing how can it be done better Technology Center Tour general sophomore tour or specific to career major during school or after hours Letter dear student or individually personalized

    5. Strategic Communications Flow Enrollment Funnel the enrollment funnel is a systematic method of moving "prospective" students to becoming "actual" students Every level has different communication needs

    6. Strategic Communications Flow Partnership work with communications & marketing at tech center Timeline when and what do you send specific cohorts specific mediums webpage, written, phone, email, events, advertising, sponsorship

    7. Evaluation and Assessment Use Technology instant message, cell phone, dynamic email, flash email When do you recruit 3rd grade, 6th grade, freshmen, sophomore Extracurricular Activities Scouting CareerTech, 4-H, Debate Club, fill a need Business and Industry outdoor classroom, career fair

    8. Strategic Communications Flow Consistent brand and message website, print, email PLAN ACT Data email, career interest Sending school opportunities academic recognitions

    9. Strategic Communications Flow Getting it to Students web 2.0: wiki, blogs, podcast, YouTube Website student friendly, inquiry form, online registration, student blogs, video, profiles www.go2ou.edu Campus visits

    10. Strategic Communications Flow Counselors, Principals, Teachers counselor conference, one-to-one Diversity embrace, cultural differences Parents pre-admissions communication, orientation night, on-going communication

    11. Strategic Communications Flow PLAN ACT 23,000 sophmore students (06-07) name, addresses, email, career interest ACT all tech centers have codes all ACT data 1 of 4 self selection

    12. College Culture Creating Expectations at least 1 Value Achievement celebrate

    13. College Culture Appearance of Campus college pennants, posters, diplomas Staff Attitudes spirit day Outreach Programs FAFSA night, scholarship application help Spanish interpreter

    14. College Culture Educating Parents relationships Community Involvement relationships

    15. Remember Recruitment is a process, not a one time event!! Recruitment opportunities are everywhere!! tech center vehicles, staff license plates, Scouting CareerTech, outdoor classrooms, fall carnival, student led assemblies, host an academic competition, community service

    16. Questions Jeremy L. Zweiacker Tech Prep & Alliance State Coordinator OK Dept. of Career & Technology Education 405.743.6881/jzwei@okcareertech.org www.okcareertech.org/techprep

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