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Carl Jarvis Digital Marketing Professional

Carl Jarvis Digital Marketing Professional

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Carl Jarvis Digital Marketing Professional

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  1. Carl JarvisDigital Marketing Professional The Marketing Exchange “Marketing in the Digital Age”

  2. Everything on Video & Video on Everything

  3. Video For Business Effective Tool to Inspire, Entertain, Educate, Inform… Your Prospective Customers It’s not just for singing cats.

  4. Interesting Video Stats • Brits now watch 11,000 years of video on the Internet every single month (Nielsen Video Census 2011) • 1 Billion unique users visit YouTube, each month • 4 Billion hours of video are watched each month on YouTube. • Millions of Subscriptions happen each day

  5. Interesting Video Stats • 72 hours of video uploaded to YouTube every minute. • 70% of YouTube traffic comes from outside the USA • 2011, YouTube had 1 trillion views (140 views for every person on Earth)

  6. Interesting Video Stats • 60% of web customers prefer watching video to reading text. (www.emarketer.com) • One minute of web video is more valuable than 1.8 million words (Forrester Research) • YouTube is localised in 53 countries and across 61 languages

  7. Interesting Video Stats • 46% of people take action ‘to buy’ after watching a promotional video • Your Website is 50 times more likely to appear on the first page of Google, with a video • 200-300% boost in customer interaction with email marketing

  8. Interesting Video Stats With video on your websites, you’ll see a significant increase in the time spent on it! Longer Stays Means More Sales!

  9. Interesting Video Stats 2nd Largest Search Engine

  10. You Tube “What Can ‘YouTube’ Ever Do For You?”

  11. YouTube • Richer & more emotional connection • It’s content many forums & portals will publish • Makes your intangible assets, tangible • Higher impact on your enquirer

  12. YouTube • Deliver a succinct & highly impactful message • Gives a competitive advantage • Helps your Search Engine ranking • Helps with natural dynamics

  13. YouTube • It serves our human expedience • Your own International broadcasting station, for free, with a global reach

  14. Where Can You Use Video? • Case Study

  15. Home Page Tell people what you do in 90 seconds video. http://www.concentriclettings.co.uk/

  16. Home Page

  17. Befriend Your Prospects Meet the Team - With a Difference Find a branch page http://www.concentriclettings.co.uk/find-branch/ Liverpool branch video – More professional http://www.concentriclettings.co.uk/liverpool/ Stafford – Done on my Flip cam http://www.concentriclettings.co.uk/stafford/

  18. Befriend Your Prospects

  19. Befriend Your Prospects

  20. Befriend Your Prospects

  21. Testimonials Does anyone have any happy customers? Franchisee Testimonials – Concentric Lettings http://www.ukfranchiseopportunities.info/induction-training-support Delegate Testimonials – Property Mentor https://www.youtube.com/watch?v=AJCgtW4EaEk

  22. Testimonials

  23. Testimonials

  24. Magnify Your Reach & Profile • Capture Public Speaking Opportunities • Do a talk to 100 people, film it, upload it, and get 1,000’s to watch it. • Sally Lawson at Property Investors Network on Avoiding Rogue Tenants https://www.youtube.com/watch?v=oXbZBxRFQro

  25. Magnify Your Reach & Profile

  26. Profile Building Your Website Media Centre Sally Lawson – UK Lettings Business Professional http://www.sallylawson.co.uk/video-categories/video-presentations/ Speaking at the National Franchise Show http://www.sallylawson.co.uk/videos/national-franchise-exhibition-2012-concentric-lettings-seminar/

  27. Profile Building

  28. Profile Building

  29. Creating PR Opportunities Sally interviewing Steve about his talk at the Property Investor Show, London https://www.youtube.com/watch?v=KafX7AvNKZw Sally being interviews by Imfuna/Property Tribes https://www.youtube.com/watch?v=gULWlwss614

  30. Creating PR Opportunities

  31. Creating PR Opportunities

  32. BBC Radio Interview On Radio & TV https://www.youtube.com/watch?v=HABm9iEqbh0

  33. BBC Radio Interview

  34. Video Blogs Broadcasting Your view point http://www.sallylawson.co.uk/video-categories/educational-video-blogs/

  35. Video Blogs

  36. Educate Your Market Concentric Lettings Franchise Opportunity https://www.youtube.com/watch?v=w0vtFBRukZ0

  37. Educate Your Market

  38. Industry On-Line Forums Uploaded your videos to industry forums Property Tribes http://www.propertytribes.com/top-5-property-management-tips-from-sally-lawson-t-7570.html

  39. Industry On-Line Forums

  40. Great Search Ranking Exposure Sally Lawson is the entire top 20 on YouTube www.youtube.com Keyword – ‘Sally Lawson’ Occupy's Entire Top 20 Does that build trust?

  41. Great Search Ranking Exposure

  42. Email Landing Pages Peter Thomson’s Email Campaigns http://peterthomson.tv/index.php?pt=infusion&inf_contact_key=567acb37b27bdb8549fc4689d581748250b51352afb0035939ce8cd75da25c18 http://www.peterthomson.com/helpneeded.php?inf_contact_key=51812ab5222fb518b5e7a06e500ca6ceddbf40c2f30f8e072f4ef587a4d0359e

  43. Email Landing Pages

  44. Email Landing Pages

  45. What’s in a Video Title? The Power of The Right Video Title It’s all in the title Oliver Jarvis Video: SkylandersSpyro's Adventure Characters Who's Hot? Who's Not? https://www.youtube.com/watch?v=TusEUnEW4W4 (41,000 views)

  46. What’s in a Video Title?

  47. Think - TV Channel YouTube have given you your own multi-million pound broadcasting station, with global reach…for free!

  48. Think - TV Channel Set up your own TV channel or video newsletter • Franchise Info TV https://www.franchiseinfo.co.uk/ • Concentric TV https://www.youtube.com/user/ConcentricTV • Lettings Coach TV https://www.youtube.com/user/lettingscoach

  49. Think - TV Channel

  50. Think - TV Channel