Carl JarvisDigital Marketing Professional The Marketing Exchange “Marketing in the Digital Age”
Everything on Video & Video on Everything
Video For Business Effective Tool to Inspire, Entertain, Educate, Inform… Your Prospective Customers It’s not just for singing cats.
Interesting Video Stats • Brits now watch 11,000 years of video on the Internet every single month (Nielsen Video Census 2011) • 1 Billion unique users visit YouTube, each month • 4 Billion hours of video are watched each month on YouTube. • Millions of Subscriptions happen each day
Interesting Video Stats • 72 hours of video uploaded to YouTube every minute. • 70% of YouTube traffic comes from outside the USA • 2011, YouTube had 1 trillion views (140 views for every person on Earth)
Interesting Video Stats • 60% of web customers prefer watching video to reading text. (www.emarketer.com) • One minute of web video is more valuable than 1.8 million words (Forrester Research) • YouTube is localised in 53 countries and across 61 languages
Interesting Video Stats • 46% of people take action ‘to buy’ after watching a promotional video • Your Website is 50 times more likely to appear on the first page of Google, with a video • 200-300% boost in customer interaction with email marketing
Interesting Video Stats With video on your websites, you’ll see a significant increase in the time spent on it! Longer Stays Means More Sales!
Interesting Video Stats 2nd Largest Search Engine
You Tube “What Can ‘YouTube’ Ever Do For You?”
YouTube • Richer & more emotional connection • It’s content many forums & portals will publish • Makes your intangible assets, tangible • Higher impact on your enquirer
YouTube • Deliver a succinct & highly impactful message • Gives a competitive advantage • Helps your Search Engine ranking • Helps with natural dynamics
YouTube • It serves our human expedience • Your own International broadcasting station, for free, with a global reach
Where Can You Use Video? • Case Study
Home Page Tell people what you do in 90 seconds video. http://www.concentriclettings.co.uk/
Befriend Your Prospects Meet the Team - With a Difference Find a branch page http://www.concentriclettings.co.uk/find-branch/ Liverpool branch video – More professional http://www.concentriclettings.co.uk/liverpool/ Stafford – Done on my Flip cam http://www.concentriclettings.co.uk/stafford/
Testimonials Does anyone have any happy customers? Franchisee Testimonials – Concentric Lettings http://www.ukfranchiseopportunities.info/induction-training-support Delegate Testimonials – Property Mentor https://www.youtube.com/watch?v=AJCgtW4EaEk
Magnify Your Reach & Profile • Capture Public Speaking Opportunities • Do a talk to 100 people, film it, upload it, and get 1,000’s to watch it. • Sally Lawson at Property Investors Network on Avoiding Rogue Tenants https://www.youtube.com/watch?v=oXbZBxRFQro
Profile Building Your Website Media Centre Sally Lawson – UK Lettings Business Professional http://www.sallylawson.co.uk/video-categories/video-presentations/ Speaking at the National Franchise Show http://www.sallylawson.co.uk/videos/national-franchise-exhibition-2012-concentric-lettings-seminar/
Creating PR Opportunities Sally interviewing Steve about his talk at the Property Investor Show, London https://www.youtube.com/watch?v=KafX7AvNKZw Sally being interviews by Imfuna/Property Tribes https://www.youtube.com/watch?v=gULWlwss614
BBC Radio Interview On Radio & TV https://www.youtube.com/watch?v=HABm9iEqbh0
Video Blogs Broadcasting Your view point http://www.sallylawson.co.uk/video-categories/educational-video-blogs/
Educate Your Market Concentric Lettings Franchise Opportunity https://www.youtube.com/watch?v=w0vtFBRukZ0
Industry On-Line Forums Uploaded your videos to industry forums Property Tribes http://www.propertytribes.com/top-5-property-management-tips-from-sally-lawson-t-7570.html
Great Search Ranking Exposure Sally Lawson is the entire top 20 on YouTube www.youtube.com Keyword – ‘Sally Lawson’ Occupy's Entire Top 20 Does that build trust?
Email Landing Pages Peter Thomson’s Email Campaigns http://peterthomson.tv/index.php?pt=infusion&inf_contact_key=567acb37b27bdb8549fc4689d581748250b51352afb0035939ce8cd75da25c18 http://www.peterthomson.com/helpneeded.php?inf_contact_key=51812ab5222fb518b5e7a06e500ca6ceddbf40c2f30f8e072f4ef587a4d0359e
What’s in a Video Title? The Power of The Right Video Title It’s all in the title Oliver Jarvis Video: SkylandersSpyro's Adventure Characters Who's Hot? Who's Not? https://www.youtube.com/watch?v=TusEUnEW4W4 (41,000 views)
Think - TV Channel YouTube have given you your own multi-million pound broadcasting station, with global reach…for free!
Think - TV Channel Set up your own TV channel or video newsletter • Franchise Info TV https://www.franchiseinfo.co.uk/ • Concentric TV https://www.youtube.com/user/ConcentricTV • Lettings Coach TV https://www.youtube.com/user/lettingscoach