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Enhance Database ROI with Automated Personalization

Maximize return on your database by implementing automated personalized touches. Expert insights from Brad Korn, a renowned coach and consultant. Discover strategies to boost engagement and conversion rates.

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Enhance Database ROI with Automated Personalization

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  1. Get Great Return from Your Database with Automated Personal Touches

    Brad Korn
  2. Brad Korn Greater Kansas City Area KWU International Master Faculty MAPS Group Coaching& Agent Coach John Maxwell Founding Member Coach Featured on HGTV’s “My House is Worth What?” Featured in Realtor Magazine: Top 10 Website Winner of Realtor.com Marketing Contest Get Great Return from Your Database with Automated Personal Touches
  3. Are You Busy? Get Great Return from Your Database with Automated Personal Touches
  4. Are You Busy? Get Great Return from Your Database with Automated Personal Touches
  5. Are You Busy? Get Great Return from Your Database with Automated Personal Touches
  6. Are You Busy? Get Great Return from Your Database with Automated Personal Touches
  7. Are You Busy? Get Great Return from Your Database with Automated Personal Touches
  8. Are You Busy? Get Great Return from Your Database with Automated Personal Touches
  9. HECK YES we are BUSY!!!! Get Great Return from Your Database with Automated Personal Touches
  10. Contact Management System How to Automate Your Business and Automate Your Personal Touch ACTION PLANS Get Great Return from Your Database with Automated Personal Touches
  11. Where Do You Get Results? Get Great Return from Your Database with Automated Personal Touches
  12. Benefits of Systematization Consistent Pre-defined Repeatable Automatic Get Great Return from Your Database with Automated Personal Touches
  13. Adopt a System for Completing Your 20% Get Great Return from Your Database with Automated Personal Touches
  14. Get Great Return from Your Database with Automated Personal Touches
  15. Customize Your Action Plans Get Great Return from Your Database with Automated Personal Touches
  16. Customize Your Action Plans This is a good one to Start With and Edit Get Great Return from Your Database with Automated Personal Touches
  17. Customize Your Action Plans Get Great Return from Your Database with Automated Personal Touches
  18. Customize Your Action Plans Get Great Return from Your Database with Automated Personal Touches
  19. Customize Your Action Plans Get Great Return from Your Database with Automated Personal Touches
  20. Customize Your Action Plans Get Great Return from Your Database with Automated Personal Touches
  21. Add the People to Your New Plan Get Great Return from Your Database with Automated Personal Touches
  22. Get Great Return from Your Database with Automated Personal Touches
  23. Get Great Return from Your Database with Automated Personal Touches
  24. Get Great Return from Your Database with Automated Personal Touches
  25. Get Great Return from Your Database with Automated Personal Touches
  26. Set Up Plans in Advance Design your plan on paper What does it look like? Tip: no more than 7 emails Tip: more personal touch the better Phone calls and drop by’s will amplify your mailings TEN FOLD Get Great Return from Your Database with Automated Personal Touches
  27. Example 8 x 8 0 days – write handwritten note 1 day after – send letter – Resume 8 days after – send letter 15 days after – send letter 22 days after – phone call 28 days after – letter 35 days after – letter 42 days after – send an item of value 49 days after – phone call 49 days after – set up 33 touch (or next plan) Get Great Return from Your Database with Automated Personal Touches
  28. Write Out Your Plan Get Great Return from Your Database with Automated Personal Touches
  29. Write Out Your Plan Get Great Return from Your Database with Automated Personal Touches
  30. Set Up Blank Documents Create Blank Documents and Save Them Neutral Titles (so content can be changed) Set up the Plan and Schedule Activities Copy & Paste the Content Don’t worry about whether or not you like it right now. Just get the plan started. You can always change it later! Get Great Return from Your Database with Automated Personal Touches
  31. Set Up Plans for All Checklists Follow up Plans Prospective Buyers Prospective Sellers FSBOs Expireds Generic plan for anyone not in these groups New List to Offer Contract to Close Get Great Return from Your Database with Automated Personal Touches
  32. Special Tips ALWAYS add one more step Have Three Different Plans Duplicate your plans Set up one as ALL MAIL Set up one as ALL EMAIL Set up one as Mail/Email mix Cut postage in half Build Letterhead into the letter Get Great Return from Your Database with Automated Personal Touches
  33. Write it out Set it up! What to do First? Get Great Return from Your Database with Automated Personal Touches
  34. Your First Action Plan Learn four quick and easy steps to reconnect with your database and make it work for you! Get Great Return from Your Database with Automated Personal Touches
  35. Your Database is a Goldmine You have a database of people who know and trust YOU! Get Great Return from Your Database with Automated Personal Touches
  36. Double or Triple Your Business People like working with people they know, like and trust. Get Great Return from Your Database with Automated Personal Touches
  37. Better Return on Investment … if you touch somebody Directly and Personally vs. Mass Marketing Get Great Return from Your Database with Automated Personal Touches
  38. Let’s Play the Branding Game Get Great Return from Your Database with Automated Personal Touches
  39. Let’s Play the Branding Game Get Great Return from Your Database with Automated Personal Touches
  40. Action Plans & Campaigns Get Great Return from Your Database with Automated Personal Touches
  41. Reconnect Letter I will be contacting you in the next few days…. Get Great Return from Your Database with Automated Personal Touches
  42. The Phone Call Get Great Return from Your Database with Automated Personal Touches
  43. The Handwritten Note and System Get Great Return from Your Database with Automated Personal Touches
  44. Design Your Plan Start with the A’s, then the B’s, then C’s. Five People a Day. Verify their information. Start the Plan. Get Great Return from Your Database with Automated Personal Touches
  45. 8 in 8 Handwritten note (no business card) Email Phone call Letter Email Newsletter Podcast Get Great Return from Your Database with Automated Personal Touches
  46. 33 Touch Communicating every 11 to 12 days with something. Branding yourself Email Newsletter Letter Podcast Video email Blog/Facebook/Twitter Webinar Photos (on Flickr) Get Great Return from Your Database with Automated Personal Touches
  47. Examples of content Free moving truck & free moving boxes with team logo on them 101 Ways to Tell a Child You Love Them Search FREE Properties on kornteam.com The Right Advice Can Save Time and Money Chicken Soup for the Soul story One of your successful real estate stories 50 Things You can Do with Alberto Get Great Return from Your Database with Automated Personal Touches
  48. Statistical Proof For every 12 peopleon the 8 x 8 and 33 Touch you will get 2 pieces of business. Mass Marketing 1 person in every 50 For every 50 peopleon an 8 x 8, you’re getting 6pieces of business. Get Great Return from Your Database with Automated Personal Touches
  49. Contact Management System Action Plans Daily,it will tell you (for example) You have 127 letters to print (it prints them out with labels ready for you to send) 32 emails to send 12 calls to make Get Great Return from Your Database with Automated Personal Touches
  50. Automation Creates Discipline Creates Habit Get Great Return from Your Database with Automated Personal Touches
  51. Discipline Creates Habit Get Great Return from Your Database with Automated Personal Touches
  52. Time Blocking 20% Schedule your “ON” time Get Great Return from Your Database with Automated Personal Touches
  53. Implement Put yourself in your system. Add yourself as a contact. Start yourself on each plan. Do a search on each website & register self as lead. Track where your lead comes in. Test your alerts. Put Coach and Accountability Buddy on your plan. Get Great Return from Your Database with Automated Personal Touches
  54. Get Great Return from Your Database with Automated Personal Touches
  55. Resources mykw.kw.com > Technology > Tech Educational Materials Get Great Return from Your Database with Automated Personal Touches
  56. Search “reconnect Korn” Get Great Return from Your Database with Automated Personal Touches
  57. Search “action plans” Get Great Return from Your Database with Automated Personal Touches
  58. FREE Resources Get Great Return from Your Database with Automated Personal Touches
  59. FREE Resources Samples of plans, letters, videos & MORE Go to: www.coachkorn.com/familyreunion Get Great Return from Your Database with Automated Personal Touches
  60. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads
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